Adolf Ogi, former Swiss president,
Other breakout sessions awards students from IMHI France for
their winning spa concept Chill House
where bar tenders double up as therapists.
Galvanizing interest in and
understanding of hydro/thermal spa
that the very presence of a spa in a hotel
experiences to increase profi ts
allows room rates to be increased, so even
“We need to educate consumers in the a marginally profi table spa can enhance
usage of hydrotherapy facilities, particularly hotel profi tability.”
in cultures without bathing traditions. Moderator: Woody Wade, Wade & Co
Successful operations charge for wet area
access. Despite high investment costs, wet
Beauty industry developments
areas can drive volume and profi tability for
impacting spa and wellness
a spa through lower labour requirements “Beauty treatments differ between spas
and self-administered treatments.” and salons. Spas need to establish a
Moderator: Ingo Schweder, Spatality benchmark to assess the quality and
fi nancial performance of their beauty
What are schools teaching?
CatchOn & Co’s Cathy Feliciano-Chon offer. Such data would help spas
What do operators want?
to attract consumers and potential
Do they match up? Branded vs non-branded spa.
investors. A starting point to establish
“The needs of operators (business
Which give the best ROI?
these benchmarks would be the longer-
managers and technical talent) and “The consumer doesn’t understand or established beauty salon industry.”
educators (vocational institutions and is confused by spa brands within hotels Chair: Jacqueline Clark, Diagonal Reports
hospitality-focused business schools) vary and resorts. However, branding may be
considerably and stakeholders need to important to non-hotel spa clientele: local
Medical hydrology, balneology,
understand the nuances of each so that or membership consumers, who are the
thalassotherapy and spa therapy:
the right talent can be sourced for the right lifeblood of hotel/resort spas during a
understanding how research
positions in the right locations. One size downturn in travel. The consensus is that
which validates spa therapies can
certainly does not fi t all.” it depends on the goals, mission, concept
greatly increase your bottom line
Moderator: Mia Kyricos, Starwood US and number of sub-brands within a hotel.” “Spas in Eastern Europe, as well as
Moderator: Mary Tabacchi, Cornell University Italy, have medical doctors who advise
How shining a spotlight on water
and prescribe wet/thermal treatments.
can energise our industry What do the profi t numbers look
In Western countries hydro equipment,
“The spa industry’s image would greatly
like for resort, hotel, day and
steambaths and saunas are installed
benefi t from us all taking a strong stance
medical spas around the world?
without operators (and customers) being
on water, becoming more involved with “Profi tability is closely linked to staffi ng aware of the procedures and protocols
conservation and serving as a guardian of costs; it may vary greatly because of which are associated with their use. Thus
the world’s water resources.” the very different wage levels between benefi ts are not obtained.”
Moderator: Dr Marc Cohen, RMIT University countries. We shouldn’t forget, however, Geraldine Mitton, medical spa consultant
SpSPa BuA BUSINESS 4 2009SineSS 4 2009
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