Casino spa
FOXWOODS BY NUMBERS
• Foxwoods boasts 2,250 bedrooms • The Grand Salon & Spa has 29
• Gaming facilities consist of six massage therapists, 14 receptionists,
casinos, 7,200 slots and 380 tables 11 stylists, six facial therapists and
• There are also 30 restaurants, 24 retail 10 nail technicians plus 11 pool
shops and fi ve entertainment venues and locker room attendants
• Meeting spaces at Foxwoods • The most popular treatments
comprise a 25,000sq ft (2,300sq at the Grand Salon & Spa are
m) ballroom and 25 conference pedicures, which start at US$70
rooms, while the new MGM (49, £42) for 60 minutes
includes a 50,000sq ft (4,650sq m) • G Spa at MGM Grand has 19 massage
ballroom and a 4,000-seat theatre therapists, fi ve aestheticians, fi ve nail
• The average stay is 1.8 days technicians and four hair stylists
• From April to August 2009 • The most frequently requested
occupancy was 98 per cent treatment at G Spa at MGM Grand Foxwood’s Grand
• International guests account for is a massage, which costs US$130 Salon & Spa has two.fittednine.fitted
only 1 per cent of custom (91, £78) for 50 minutes massage therapists
quick gym session in the evening.” For this being a growth area: “We’re telling gaming sive repeat guests, most of whom visit four
reason, spa services are available until eight.fittedpm spouses (male and female) that we can times a year. T_h e marketing department
and the f_i tness area stays open until nine.fittedpm. look af_t er them in our spa and salons all has an email database of seven.fittedzero.fitted,zero.fittedzero.fittedzero.fitted former
On top of this, the menu boasts a day. Couples rooms are popular and we guests and an important marketing tool is
selection of ‘mini-services’ such as the have a very generous size room for them.” the Dream Card. Guests sign-up for a card
one.fittedfive.fitted-minute G Whiz Chair Massage for T_h e majority (nine.fittedzero.fitted per cent) of spa revenue which earns gaming points to be spent at
USdollar.fittedthree.fittedfive.fitted (Euro.fittedtwo.fittedfive.fitted, sterling.fittedtwo.fittedone.fitted) or a Blackberry thumbs comes from treatments, yet Duroure and the resort. Both spa managers say Dream
and wrist massage. For those who can Condelli are also pleased with retail per- Card points are frequently exchanged for
af_f ord more time out, there are a range of formance in the f_i rst year. Next on the list treatments and products.
more indulgent facials, body therapies and is a comprehensive retail plan, which may T_h e Grand Salon & Spa is very success-
customised treatments. include new and customised product lines. ful: treatment rooms are six.fittedzero.fitted per cent full
Moving forwards, the team at G Spa T_h e real key to future success, however, during the week and usually sold out at
at MGM Grand would like to tap into lies within the spa’s employees. Condelli weekends. G Spa, although still developing,
local custom. T_h e surrounding, af_f_l uent says: “T_h e present generation of spa-goers is rapidly bringing new ideas and a new
catchment boasts more than two.fittedseven.fitted million is dif_f erent to their mothers who spent type of guest to the MPTN culture.
potential customers within a two.fittedzero.fittedzero.fitted-mile USdollar.fittedsix.fittedzero.fitted (Euro.fittedfive.fittedtwo.fitted, sterling.fittedthree.fittedsix.fitted) a month on hair and Lori Potter, director of PR for MPGE
radius (including New York City and make-up. T_h e daughters spend that every emphasises that resort’s overall goal is to
Boston). Marketing will be carried out in week and know about spa culture and be the pre-eminent destination in New
collaboration with Foxwoods public rela- what they like. You don’t have to sell the England and that the aim of the spa team is
tions department, which targets local press concept to them but the market is saturat- to make each guest feel valued, pampered
including newspapers and TV stations ed and so you have to give them excellent and renewed. She says: “Visitors to our
such as Fox six.fittedone.fitted in Hartford. personal service. Which, of course, we do!” spas include day guests as well as overnight
Despite its modern approach, the spa travellers. In today’s economic climate,
pays homage to the MPTN with Native
ADDED VALUE
Foxwoods attracts a variety of ‘staycation-
American-inspired therapies which use T_h e f_i nancial success of Foxwoods Casino ers’; patrons within a reasonable driving
traditional tribal ingredients such as clay, Resort, which has an annual turnover of distance who want to get away to for a day
maize and various herbs. USdollar.fittedone.fitted.two.fittedbn (Euro.fittedeight.fittedfour.fittedzero.fitted.four.fittedfive.fittedm, sterling.fittedseven.fittedtwo.fittedfour.fitted.three.fittedone.fittedm), is no or perhaps an extended weekend. What-
While the most popular treatment is surprise when you see how the MPTN ever the length of stay, we f_i nd our clients
massage, which seven.fittedzero.fitted per cent of guests opt plans developments, manages its staf_f and appreciate our spas as amenities that they
for, Duroure also sees couples treatments property and how it markets to its exten- can af_f ord to frequently indulge in.” ●
OTHER MPTN PROPERTIES
The Spa at Norwich Inn, the third wellness facility for the MPTN, is situated on a 42-acre
(17-hectare) site 10 miles from Foxwoods. This Georgian colonial mansion dates back
to the 1920s and has always been a haven for the rich and famous. A free-standing spa
was added when the Edward J Safdie Group, owners of the Sonoma Mission Inn & Spa
in California, bought it in 1983. The MPTN acquired the property in 1994 and in 2000
spent US$15m (€10.51m, £9.05m) on renovating the 100 guestrooms and doubling the
size of the spa to 20,000sq ft (1,850sq m). The spa now offers 36 treatment rooms, a
fi tness centre, one indoor and two outdoor swimming pools, male and female changing
facilities with a whirlpool, sauna and steamroom, a relaxation area and a small salon.
The 182-guest room Hilton Mystic Hotel in south Connecticut and the 36-hole Lake
T_h e Spa at Norwich Inn of Isles Golf Courses adjacent to Foxwoods, complete MPTN’s property portfolio.
5048 Read Spa Business online spabusiness.comm // digital SpSPa BuA BUSINESS 4 2009SineSS 4 2009
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