MNeaws urketingpdate
Raison d’Etre’s fi rst
branded spa launches
Spa development and management
consultancy Raison d’Etre (SB06/3 p66)
has launched its fi rst branded spa with-
in the Grand Hotel Stockholm, Sweden.
Raison d’Etre for the Grand Hotel
Stockholm marks the end of an exten-
sive search by the consultancy for the
right partner and location.
Located in the hotel’s Burmanska
Palace wing, the spa will merge a Nor-
dic theme with contemporary design.
Swedish architectural company Per
Öberg Arkitekt AB was responsible for
the architecture and interior design of
the 15,069sq ft (1,400sq m) facility.
Accommodation owners gain a share in the vineyard and olive groves surrounding the resort
Casa Velha do Palheiro
Spa opens in 20-acre French vineyard
spa debuts in Madeira
A mixed-use development called Les Natural and organic plant-based Opened this June, the 2m (US$2.86m,
Jardins de St Benoît has opened within a ingredients will be used for spa treat- £1.73m, ) Palheiro Spa at Casa Velha
20-acre (8-hectare) vineyard in the Cor- ments, primarily drawn from organic do Palheiro on the Portuguese island
bières region of the Languedoc in France. agriculture, while there will also be a of Madeira covers 6,458sq ft (600sq m)
The estate is an extension of the herbal tea bar, offering a wide range of and has four treatment rooms.
picturesque village of St Laurent de Ca- gourmet, detox and iced varieties. It was designed by Bruno Martins of
brerisse. Onsite facilities focus around Masterminded by French developer MSB Architects in Madeira, while spa
a central building, which houses a spa, Garrigae Resorts, the property also en- consultants on the project included
as well as restaurants, a large outdoor compasses 171 luxury townhouses and the Portuguese fi rm ASPA. Treatments
swimming pool and sporting facilities. villas which are available to rent or buy. use Pevonia products, with anti-age-
The spa, called Le Retour aux Sources, Other French properties within Gar- ing elctro therapies from Caci.
features six treatment rooms as well as a rigae’s portfolio include Le Couvent The hotel is a country house-style
couples’ suite. Other facilities include ter- d’Hérépian boutique hotel and Château property, situated on a golf course
races and large gardens. de la Redorte estate and spa. and is part of the Relais & Chateaux
group. The property is also part of the
Quintas da Madeira collection.
Michigan hospital trials new concept
Buddha-bar brand
The new Henry Ford West Bloomfi eld
extension by 2012
Hospital in Michigan, US has launched
with the inclusion of an innovative com- George V Restauration (GVR) – the
plementary wellness facility called Vita. group behind the buddha-bar chain
The 8,000sq ft (743sq m) facility has – has revealed further details about
been created primarily to serve patients, the licensing agreements for fi ve new
their families and the community and spas under its Buddhattitude day spa
combines wellness and preventative care. concept and its buddha-bar spas.
Providing a model for affecting positive Each spa will be owned by a sepa-
change in healthcare, Vita – named after rate company. GVR won’t own the
the Latin word for life – contains pro- spas, but instead will license its brand
grammes created for sustained wellness. The exterior of the progressive new hospital names. First to open, in February
All integrative therapies and pro- 2010, will be a Buddhattitude in Dakar,
grammes have undergone a rigorous Creative Spa Concepts consulted on Senegal. Further Buddhattitude spas
review by a committee comprising Henry Vita and was responsible for shaping will open in Dubai, UAE, and Shang-
Ford physicians, scientists, nurses and services, which include health coaching, hai, China in late 2010. There will also
other healthcare professionals, to ensure traditional Chinese medicine and beauty be buddha-bar spas opening in Pan-
that the experience within Vita is both therapies for cancer sufferers, as well as ama City, Panama, in 2010 and Sahl
safe and suited to patients’ needs. group exercises classes and activities. Hasheesh, Egypt in 2012.
1816 Read Spa Business online spabusiness.comm // digital SpSPa BuA BUSINESS 4 2009SineSS 4 2009
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