Switzerland’s top
one.fittedtwo.fitted destinations
with the largest
number of
overnights in
two.fittedzero.fittedzero.fittedeight.fitted were:
one.fitted. Zurich
two.fitted. Geneva
three.fitted. Zermatt
four.fitted. Lucerne
five.fitted. Basel
six.fitted. Davos
seven.fitted. St Moritz
T_h erme Vals’
eight.fitted. Lausanne
contemporary
design is an
nine.fitted. Bern
example of
one.fittedzero.fitted. Interlaken
how Swiss spas
one.fittedone.fitted. Lugano
have the edge
one.fittedtwo.fitted. Arosa when it comes
(Source: Switzerland
to architecture
Tourism two.fittedzero.fittedzero.fittednine.fitted)
Le Mirador Kempinski in Lake Geneva with its Givenchy Spa (see Secondly, a CHFone.fittedone.fittedsix.fittedm (USdollar.fittedone.fittedzero.fittedsix.fitted.eight.fittedm, Euro.fittedseven.fittedfive.fitted.five.fittedm, sterling.fittedsix.fittedfour.fitted.eight.fittedm) spa resort
below) and the Kempinski Grand Hotel des Bains in St Moritz is planned for the municipality of Adelboden in the Bernese
with its High Alpine Spa. T_h ree other examples of best practice Oberland (highlands region). T_h e Alpine Bath resort, funded
spas, as suggested by Switzerland Tourism, include the Waldhaus by real estate company Peal of Kuwait, will comprise a nine.fittedone.fitted-bed,
Flims Mountain Resort & Spa and the Arosa Kulm Hotel & Alpin f_i ve-star hotel, a six.fittedone.fitted,three.fittedfive.fittedfour.fittedsq f_t (five.fitted,six.fittedseven.fittedzero.fittedsq m) spa and an Alpine Well-
Spa (see case studies) as well as the Victoria-Jungfrau Grand Hotel ness Academy. Construction is due to begin in early two.fittedzero.fittedone.fittedzero.fitted and the
& Spa (SBzero.fittedsix.fitted/three.fitted pnine.fittedeight.fitted). opening is scheduled for two.fittedzero.fittedone.fittedtwo.fitted.
Schmid says: “In the past f_i ve to one.fittedzero.fitted years, wellness hotels T_h irdly, Mario Botta (SBzero.fittedeight.fitted/two.fitted pthree.fittedsix.fitted) has just announced his
have invested heavily to improve their product of_f er. Architecture involvement in a new environmentally-sustainable and archi-
has been one of the true dif_f erentiators, especially in the premium tecturally exciting regeneration project in Rigi Kaltbad in north
market sector. Leading architects including Mario Botta [who east Switzerland. Operators for the development, scheduled for
was responsible for designing the Bergoase spa at the Hotel completion next year, include Aqua Spa Resorts and the facility
Tschuggen in Arosa] and Peter Zumthor [who created T_h erme will comprise a new spa resort beneath the village square.
Vals]. Both have raised the bar considerably.” All of these new schemes are expected to sit comfortably next
What’s more, Schmid sees this trend continuing and highlights to the existing product base and provide strong foundations for
three new projects as evidence of this. Switzerland to conf_i dently maintain its title as one of the most
Firstly, is the CHFone.fittedfive.fittedthree.fitted.four.fittedm (USdollar.fittedone.fittedfour.fittedone.fitted.three.fittedm, Euro.fittedone.fittedzero.fittedzero.fittedm, sterling.fittedeight.fittedfive.fitted.seven.fittedm) revamp successful spa destinations in the world. Looking forward, Schmid
of the Grand Resort Bad Ragaz ‘spa village’ which re-opened in says Switzerland Tourism’s focus will be on neighbouring markets.
eastern Switzerland in June two.fittedzero.fittedzero.fittednine.fitted. T_h is included the restoration He maintains: “As people travel shorter distances, we will have to
and new setting for Tamina T_h erme, the village’s thermal spring continue to drive quality and we must of_f er good value. We are
baths which date back to one.fittedeight.fittedseven.fittedone.fitted, the revamp of the five.fittednine.fitted,two.fittedzero.fittedone.fittedsq f_t recommending that our key destinations and our wellness hotels
(five.fitted,five.fittedzero.fittedzero.fittedsq m) To B Wellbeing and Spa and the addition of a new spa should not drop prices. Rather, they must dif_f erentiate through
wing (comprising five.fittedseven.fitted spa suites) to the Grand Hotel Quellenhof. creativity, quality and added value.” ●
LE MIRADOR KEMPINSKI
In Switzerland’s Mont-Pèlerin wine region, anti-ageing solutions and biomolecular
this hotel reopened in July 2009 after a treatments). The spa has 11 treatment
CHF50m (US$46.1m 32.6m, £27.8m) rooms which are illuminated by natural
renovation. Three new wings were built, daylight and offer exceptional views over
which saw 45 new junior suites and 14 Lake Geneva and the Alps. Two extra new
residences added to its existing 62 suites. features include a 969sq ft (90sq m) Day
The 15,070sq ft (1,400sq m) Givenchy Spa Suite and 3,444sq ft (320sq m) VIP
Spa was also relocated to share a Spa Suite. A Technogym fi tness centre,
centralised reception with the Mirador swimming pool, male and female thermal
Medical Center (which specialises in and relaxation areas complete the offer.
SpSPa BuA BUSINESS 4 2009SineSS 4 2009
©
ccyyberertrekek 200909 Read Spa Business online spabusiness.comm // digital 3331
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