Summit review
In our round-up of breakout sessions,
we’ve asked moderators and chairs to
and assessment roles in the leisure industry
for over two.fittedzero.fitted years adds: “I think there’s outline the topics discussed and outcomes
a debate to be had about research and
methodology in the spa industry and what
operators really want from research. It’s
Product houses collaboration
important to warn about the pitfalls of stud- Collaboration sessions. “There was a call for product houses to
ies and misleading data; many criticised
“What can we accomplish
have a larger voice in the industry and
the f_i ndings of the PKF Hospitality study to share their knowledge on topics such
Trends in the Hotel Spa Industry (SBzero.fittedeight.fitted/three.fitted
together that we cannot
as retail, which they have fi rst hand
pfour.fittedsix.fitted), but the people at PKF told me that accomplish alone?” experience of in a variety of spas. There
reviewing it and pinpointing problem areas was also a desire to create an agreed
would help them in their next study.” reference document to help operators
Design collaboration
better understand product marketing
Health and medical tourism
“There’s a miscommunication between claims and ingredients.”
Medical tourism was a hot topic at the owners, operators, consultants and Chair: Geraldine Howard,
summit and Renee-Marie Stephano, wet area companies when it comes to Aromatherapy Associates
founder of the Medical Tourism Associa- the cost of wet area equipment, quality,
tion, indicated that health/medical maintenance and after-sales care
Medicine and spa collaboration
tourism is an industry spas should be and health and safety guidelines. The “Global spa brands now have the
tapping into. Key target groups included newly formed Global Hydrothermal opportunity to become healthcare
Americans, Canadians, Europeans, Latin Spa Standards Association is to create providers. Technology such as
Americans and those from the Middle standards in these areas and present its teledermatology consultations and other
East, while preventative health was the fi rst draft in September 2009.” remote diagnostics is enabling spas to
part of the market that three.fittedseven.fitted per cent of Chairs: Anna Bjurstam, Raison d’Etre; seamlessly integrate medical services.”
delegates said held the biggest opportunity Susan Harmsworth, ESPA International Chair: Dr Marc Cohen, RMIT University;
for their future business. Dr Geraldine Mitton, medical spa consultant
Cathy Feliciano-Chon, MD and
Human capital collaboration
founder of CatchOn & Company, gave a “Labour shortage has eased due to the
Spa associations collaboration
high-energy presentation on the last day recession, but there’s still a need for “There is no global consistency in terms
which focused on Luxury vs Necessity. T_h e experienced applicants with business/ of a defi nition of ‘spa’ and standards and
take-home message was that luxury is not hospitality school-type training as well practises and no common understanding
going away, it’s just being reinterpreted as technical training. There’s a need as to what various therapies and services
and simple lessons can be learned from for industry-sponsored internships to are. We came to the conclusion that it is
‘lipstick, candy and Disney’ – they all claim increase the labour pool in the future. helpful to form a new hub organisation to
to be recession proof, all have roots in the And the general consensus is that online unite international spa associations.”
Great Depression and all deliver a timeless school curricula needs to be ‘beefed-up’.” Chair: Marion Schneider, British
feel-good factor to the consumer. Chair: Mary Tabacchi, Cornell University International Spa Association
Lunchtime collaborations enabled delegates to continue discussions over spa cuisine designed personally by host Emanuel Berger
3836 Read Spa Business online spabusiness.comm // digital SpSPa BuA BUSINESS 4 2009SineSS 4 2009
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