working vineyards. Natural and organic T_h e Lanzerac estate has five.fittedzero.fitted hectares of vineyards and produces its own wine (opposite
themes run throughout, from the spa’s page, bottom), while the spa of_f ers vinotherapy treatments; the spa (all other pictures)
signature organic vanilla scent that all had a life changing ef_f ect on one woman who used the facilities for six months to help
interior spaces are infused with, to its her overcome personal problems such as anxiety attacks and depression
design and treatments.
Facilities on of_f er include eight treat-
ment rooms, male and female saunas, a
f_i tness studio, an indoor heated swimming regularly taken to local old people’s homes, also available using T_h eraVine which is
pool and whirlpool, as well as a juice bar. with the elderly then receiving free treat- a brand owned by a Stellenbosch local,
ments and Lanzerac Spa gaining positive Lisa Smit, who consulted on Lanzerac Spa
COMMUNITY SPIRIT
word-of-mouth with relatives. during the pre-opening period.
For all involved in Lanzerac Spa, there’s a In addition, Max is part of a senior According to the Lourens’ business
strong sense of community spirit, and a management team involved in setting up plan, each treatment room should net
holistic ethos that goes to the very heart of the Multi-Skills Training Development a minimum of ZARfive.fittedzero.fitted,zero.fittedzero.fittedzero.fitted (USdollar.fittedsix.fitted,two.fittedzero.fittedzero.fitted,
the operation. Institute: a small-black owned company in Euro.fittedfour.fitted,four.fittedzero.fittedzero.fitted, sterling.fittedthree.fitted,eight.fittedzero.fittedzero.fitted) per month, which Lan-
According to Max, it was important they Johannesburg which is aiming to provide zerac Spa comfortably achieves. Retail
involved the community in the launch of business and enterprise development skills sales account for two.fittedfive.fitted per cent of revenue
the spa, and continue to do so. “Without to disadvantaged women. In the long-term and therapists can earn up to one.fittedfive.fitted per cent
the community, you’re nothing,” he says. the Lourens’ hope to create a spa training commission on products sold. T_h e most
To this end, a range of marketing initia- academy for the institute. important priority, however, is to make
tives are used, such as regulating bookings clients feel valued and to give outstanding
to ensure clientele from the nearby town
CARING FOR CUSTOMERS
levels of service.
aren’t ever disappointed. If there’s a sud- Around nine.fittedzero.fitted per cent of the spa’s customers Marna says that all who work at the
den increase in demand, treatments can be are three.fittedfive.fitted- to four.fittedfive.fitted-year-old women. T_h e other spa realise that, in the current economy,
given outdoors – the spectacular grounds one.fittedzero.fitted per cent are hotel guests and local people are struggling, and need holistic
already provide the setting for outdoor families. T_h e spa has a limited kids menu havens such as Lanzerac Spa. She says: “A
services called Spafari – or room can be for children aged seven to one.fittedone.fitted, and teenage woman using our facilities had a number
made inside for a mobile massage table. services for one.fittedtwo.fitted to one.fittedsix.fitted year olds. of personal problems including anxiety
As the spa’s capture rate sits at two.fittedzero.fitted per Signature treatments are by VinAqua attacks and depression. She was at the
cent, the target market for Lanzerac Spa – a trademarked range developed two lowest point of her life. She said that af_t er
is day guests – predominantly from Stel- years ago by the spa, which includes six months of coming to Lanzerac Spa, she
lenbosch and the surrounding community. hydrotherapy and vinotherapy products. was cured. It changed her life. T_h at’s what
T_h ere’s also a mobile massage table that is Vinotherapy body services and facials are we want for all of our guests.”
SpSPa BuA BUSINESS 4 2009SineSS 4 2009
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