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“Our interior design is a fusion of south- rates are RMBone.fittedthree.fittedfive.fitted (USdollar.fittedtwo.fittedzero.fitted, Euro.fittedone.fittedfour.fitted, sterling.fittedone.fittedtwo.fitted) for an customers have increasingly fallen in love
east Asian elements,” says Yam. “Massage hour, while a membership card costing with Dragonf_l y… and comprise about
has been in China for thousands of years, RMBthree.fitted,zero.fittedzero.fittedzero.fitted to five.fitted,zero.fittedzero.fittedzero.fitted (USdollar.fittedfour.fittedthree.fittednine.fitted to USdollar.fittedseven.fittedthree.fittedone.fitted, one-third of business.”
but no one has ever packaged it in such Euro.fittedthree.fittedone.fittedzero.fitted-Euro.fittedfive.fittedone.fittedsix.fitted, sterling.fittedtwo.fittedsix.fittedseven.fitted-sterling.fittedfour.fittedfour.fittedfour.fitted) every one.fittedtwo.fitted to one.fittedeight.fitted T_h e two main areas of competition for
a stylish, or relaxing way. Usually the months reduces charges by three.fittedzero.fitted per cent. Dragonf_l y are f_i ve-star hotel spas and
rooms are full of cigarette smoke, where Treatments include Chinese tui na, Japa- stand-alone day spas. T_h e brand competes
you can watch TV and drink alcohol.” In nese shiatsu, foot massages – the signature with both by of_f ering high-quality cus-
contrast, Dragonf_l y retreats focus on of_f ering – facials using the French line tomer service, great value for money and
sophistication and sensuousness, from the Sothys, an aroma oils massage and mani- complete attention to detail.
delicate dragonf_l y logo to the mix of sof_t cures/pedicures. T_h e top three services
fabrics, stone and muted cream and brown are the aroma oils massages, tui na and
Training focus
interiors. T_h e atmosphere is designed for the foot massages, with most customers
men, women, couples and families, and for opting for an hour-long service. Interest soon spread for the f_i rst, tiny,
either leisure or corporate guests. When it comes to clientele, Yam says: one.fitted,five.fittedzero.fittedsix.fittedsq f_t (one.fittedfour.fittedzero.fittedsq m) Dragonf_l y retreat.
T_h e cornerstone of Dragonf_l y is that “We entered a very fragmented and “T_h e brand caught on quite quickly with
it of_f ers upscale treatments compared to competitive market with a clear focus on our expat clientele,” says Yam. “Some
the RMBthree.fittedzero.fitted (USdollar.fittedfour.fitted, Euro.fittedthree.fitted, sterling.fittedthree.fitted) services in a small segment – the busy international would brave the horrendous traf_f_i c for
low-end spas, but an af_f ordable alternative traveller [including North Americans, an hour or more each way just to have
to expensive hotel or destination spas, Europeans, Japanese and overseas a one-hour foot massage.” T_h is loyalty
which charge up to RMBone.fitted,five.fittedzero.fittedzero.fitted (USdollar.fittedtwo.fittedone.fittednine.fitted, Chinese] or foreign expatriate living in combined with how the facility maximised
Euro.fittedone.fittedfive.fittedfive.fitted, sterling.fittedone.fittedthree.fittedthree.fitted) for therapies. As such, walk-in Shanghai. Af_f_l uent and white collar local space – “we are quite economical in the
SpSPa BuA BUSINESS 4 2009SineSS 4 2009
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