Summit review KATIE BARNES guillemotright.cap MANAGING EDITOR guillemotright.cap SPA BUSINESS
meeting of minds
We highlight the key themes emerging from this year’s Global Spa Summit
he impact of the global f_i nan- Delegates from Morocco, Croatia,
T
cial crisis on the spa industry Nicaragua and Ghana came to the summit
was one of the main talking for the f_i rst time – all these areas have
points at the third annual been pinpointed as signif_i cant markets for
Global Spa Summit (GSS), which was held growth in the international spa industry.
at the Victoria-Jungfrau Grand Hotel and Dzigbordi K Dosoo, CEO of Allure Af-
Spa in Interlaken, Switzerland this May. rica, sparked much interest in the Industry Susie and Pete Ellis welcome delegates
An audience poll of delegates came Brief_i ng session when she highlighted the to the Victoria-Jungfrau at a gala dinner
up with some surprising results, with four.fittedeight.fitted potential markets within west Africa and held in the hotels’ sumptuous ballroom
per cent of attendees reporting revenue her intention to rollout day spas in the
gains in two.fittedzero.fittedzero.fittedeight.fitted compared to two.fittedzero.fittedzero.fittedseven.fitted and only region (see ptwo.fittedseven.fitted). Michael Navas, the legal T_h is is emphasised in our report on tour-
one.fittedeight.fitted per cent reported a decline. While advisor for Pro Nicaragua – a non-prof_i t ism in Switzerland on ptwo.fittedeight.fitted. Interest was
these results shouldn’t be taken as gospel promotion agency for the country – also piqued by another Swiss keynote speaker,
(there was no of_f_i cial methodology in the caught delegate’s attention when he Reto Wittwer, president and CEO of
gathering of data), the optimism from our expressed his country’s desire to become a Kempinski Hotels, announcing the launch
industry leaders is promising. T_h e general wellness destination. of Resense: a spa brand focused on classi-
consensus was that recovery will be on the cal European spa traditions.
way from mid-two.fittedzero.fittedone.fittedzero.fitted.
Eco-wellness initiative
Resense was developed in collaboration
Despite the economic climate and T_h is f_i ts in with news elsewhere that Nica- with Swedish consultancy Raison d’Etre,
the threat from the looming swine f_l u raguan Ministry of Tourism’s objective is but will not be exclusive to Kempinski-
pandemic, the summit – appropriately to develop the country as an eco-wellness managed properties. While Kempinski has
themed T_h e Power of Collaboration – had destination. T_h e ministry has also applied an investment stake in Resense, the two
a strong attendance from key f_i gures. for funding for a spa academy, which it companies will operate separately.
Numbers may have been down from last aims to set up in collaboration with the Research has been a part of the GSS since
year, but three.fittedtwo.fitted countries were represented – a International Hotel Spa Academy. its inception and this year was no exception,
record number. T_h ere was also a signif_i - Another highlight was the acknowledge- with three reports presented. T_h e need to
cantly higher proportion of attendees from ment of the growing importance of spa focus on methodology, however, was raised.
Europe, due in part to this being the GSS’s and wellness by keynote speaker Adolf Leonor Stanton, a contributing editor for
debut on the continent. Ogi, the former president of Switzerland. Spa Business, who has worked in consulting
SpSPa BuA BUSINESS 4 2009SineSS 4 2009
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