Essential Bathrooms' new Ivy suite exclusively from Ideal Bathrooms
The vital sales aid
“Bathroom retailers put in a great deal of time and effort to advise customers in order to clinch the sale” says Ideal Bathrooms Commercial Director Danielle Lillis. “This will often involve a number of visits by the customer and may well require a site visit to survey the bathroom if the order involves installation. After several weeks deciding on their preferences, the customer then wants installation to begin immediately. They are excited about their new dream bathroom and want it now.”
And the role of the distributor is key to making that happen, so the customer doesn’t change their mind or go elsewhere, which can happen if there is a delay in putting the project into practice. Next day deliveries are therefore a big benefit for the retailer who knows he can then confidently book in his trusted installer and other trades – and the sooner the job is completed, the better the effect on company cash flow.
To ensure next day deliveries, the distributor needs to hold huge stocks – Ideal Bathrooms have a permanent stockholding of over 20,000 different product lines, representing a value of over £6.5 million across their four distribution hubs, to make sure they are able to honour their next day promises. Indeed Ideal Bathrooms also maintain a ‘always in stock’ range so that retailers can offer customers products they can be absolutely certain will be available immediately from stock.
And to deliver to all corners of mainland Britain, Ideal Bathrooms have an in-house delivery fleet of over 50 vehicles chosen for versatility and environmental credentials, constantly updated on a three year rolling programme.
Service excellence is Ideal Bathrooms key to success and every opportunity is taken to add to and improve the range and quality of customer support. “Maintaining our position as the UKs leading specialist national bathroom distributor is about a lot more than merely holding a range of products.” adds Danielle “It’s about meeting customer needs in all facets of our business and helping customers with new ideas as well as getting the basics right.” The distribution package is supported by internal and external sales teams offering friendly and knowledgeable support and advice, backed up by effective marketing to generate footfall through customers’ showrooms.
Helping the retailer to satisfy their customers is Ideal Bathrooms raison d’etre.
Ideal Bathrooms' Operations Director Kim Kirby- Earnshaw with some of the latest consignment of 20 new delivery vehicles
Ideal Bathrooms' external sales team - always there to lend a helping hand
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uwww.idealbathrooms.com
16 BKUAPRIL 2016 BATHROOM SUPPLEMENT
A section of the product warehouse at Ideal Bathrooms' Milton Keynes distribution centre
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