Industry Update
FILA surface care regime specified alongside national Porcelanosa applications
Häfele awards celebrates
outstanding studios Leading design solutions specialist Häfele UK celebrated
the achievements and efforts of some of the UK¹s top kitchen and bathroom specialists, at this year¹s glamorous Studio Partner Awards, which took place on Sunday evening.
Returning for the second year, seven of Häfele UK¹s independent Studio Partners were hand-picked for their outstanding achievements across a range of categories, including Best Showroom, Best Website, Best Use of Social Media, Best Success Story, Studio Partner of the Year and The Vauth-Sagel Award.
Jodi Garrett, Business Development Manager at Häfele UK, said, “We were so pleased to host the Studio Partner Awards for the second year running. As we reach close to 200 Häfele approved Studio Partners, we hear everyday stories of success and achievement on a national scale and we are always keen to celebrate these efforts. “Our Häfele approved studio partners receive exclusive products, extensive marketing and showroom display support, in addition to customer lead generation via our consumer website
www.ideasforliving.co.uk but we enjoy rewarding their hard work and sharing in their success, so this special awards evening provides the perfect opportunity. Congratulations to all of our very deserving winners, we’re already looking forward to next year’s awards ceremony.”
Winners of the Awards: Best Showroom - Wignall’s Kitchens & Bathrooms Best Website - Atlantis Kitchens Best Use of Social Media - Davonport Kitchens Best Success Story - Camperdown Kitchens Studio Partner of the Year Award - Beautiful Homes The Vauth-Sagel Award - Bluebell Fitted Furniture
The partnership programme was established in 2013 and there are now almost 200 Häfele approved independent studio partners across the UK.
Porcelanosa has specified FILA’s award-winning surface care regime for all of its new build projects. As part of the National Housebuilder specification, Fila Deterdek will be used to clean all Porcelanosa kitchen and bathroom surfaces prior to handover. A FILA care and maintenance regime will then be recommended to all new homeowners, for the ongoing maintenance and care of porcelain surfaces.
Porcelanosa is a world-leading tile
manufacturer, with over 400 stores globally and a constantly expanding distribution network in cities including London, New York, Paris and Milan. It specialises in single-fired porous, stoneware, and porcelain wall and floor tiles - in an extensive variety of formats and finishes – and its portfolio is renowned for its high-tech properties, innovative design and quality.
On completion of tile installations, FILA Deterdek will be used to remove all grout and adhesive fixing residues from the Porcelanosa surfaces, and to provide a deep clean. Unlike traditional hydrochloric cleaners, FILA Deterdek is a non-corrosive, ‘buffered’ acid, so it doesn’t emit harmful fumes or erode aluminium or steel. Other FILA solutions recommended, as part of a complete care system, include: pH- neutral FILA Cleaner; multi-purpose spray detergent, FILA Brio; limescale remover, FILAVIA Bagno; grout protector, FILA Fugaproof and active mould remover, FILA Active One.
New Challenge ahead for Lecico’s Lay
Lecico Bathrooms has appointed Adam Lay as Retail Channel Marketing Executive. Adam joined Lecico in 2012 as Marketing Assistant after completing a Marketing Management degree at Northampton University followed by a period working with Travis Perkins and a role in China. This newly created position will involve working closely with the retail sales team and distributor and retailer customers providing marketing intelligence, support and relevant product introductions.
Adam will report directly to the company’s Sales Director, Tony Westwood.
TKC expands its sales team with the appointment of a new Area Sales Manager
TKC have appointed Michael Biggs as Area Sales Manager covering Nottingham, Derby, Leicester, Cambridgeshire, Norfolk and Suffolk. Michael will be responsible for ensuring existing and new customer relations are strengthened and continue to grow, to drive sales in the region. Michael has 15 years’ experience in area sales manager roles in the kitchen and bathroom industry, developing sales and marketing strategies. He has worked for various
38 BKUAPRIL 2016
companies in regional roles including Distribution Supplies Limited, Varme, Isaac Lord and East Coast Fittings. Says Chris Hazlehurst, Commercial Director at TKC: “We are delighted to welcome Michael to TKC. His appointment takes our regional sales team to ten across the country and we are confident that his in-depth industry knowledge, coupled with his comprehensive sales experience, will only serve to enhance to team.”
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