Appliances T
Functionality, performance & experiencing an appliance first-hand increases sales Kitchen retailers will always benefit from
echnology has become an important concern for the end user who is more likely
to consider their major appliance purchases to ensure they are spending wisely. While many appliance brands are moving a large part of their business online, which can mean they tend to concentrate more on price, it’s important to consider how a product performs and its innovative features. This gives kitchen retailers the perfect opportunity to demonstrate the functionality, style, quality and value for money each appliance has, so the consumer can make a more informed buying decision. Offering the end user a complete kitchen
Comment by Danny Lay Managing Director, Caple
furniture, worktops and appliance package is ideal – all you need are the right specialists to fit each product. There will always be a market for kitchen furniture in the showroom so it makes sense to offer customers the complete package with working appliances on display. The most important aspects of the purchasing decision will be the ability to buy everything in one location and feeling confident that the installation process will run smoothly.
consumers walking through their doors to experience the quality of the furniture you offer so encourage them to touch and feel the appliances too, to determine their quality and find out more about their performance and functionality. As the younger generation ultimately becomes
the buyer they will continue to use social media and the internet to make decisions before purchasing their appliances. The kitchen retailer can use this to present the appliances online as part of the sales process and encourage the customer to come and see the actual products in the showroom.
For more information, please call 0117 938 1900 or visit
www.caple.co.uk
Delivering the complete appliance solution with Caple A
t Caple, we ensure we give our kitchen retailers everything you need to be able to do your jobs. We will not only provide you with appliances with interesting features, which we will deliver to you efficiently and effectively, but we now offer our retailers a delivery and installation service. So you and the homeowner can benefit from delivery from our experienced installation team, who understand the requirements of each of our products, and will work closely with your kitchen fitter so every appliance will be installed quickly and correctly. We understand the importance of making your life easier
and Caple now has even more choice, value and quality available to the consumer in the kitchen showroom. So you can benefit from an even greater variety of products to offer to your customers and far more choice in functionality and design options when compared to appliances online. From touch- control, stainless steel cooker hoods to fridge-freezers with three temperature zones, where the user can turn off each zone independently, which will ultimately lower their electricity bills, we have more than 200 appliances to choose from in our portfolio.
For kitchen specialists who may be tempted to
sell kitchen furniture and worktops without an appliance package, we urge you to think again. This can lead to customers buying their appliances online then experiencing problems such as who will take responsibility for fitting these appliances. At Caple, we ensure our retailers benefit from an acceptable margin, which is why our primary sales are through the kitchen retailer.
0117 938 1900
www.caple.co.uk
20 BKU APRIL 2016
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