Industry Update
Leisure heats up range cooker sales with new cashback promotion
This Easter, Leisure is giving food lovers an extra reason to purchase one of its stylish range cookers with the launch of its new cashback promotion, live from 17th March to 1st June.
Offering consumers more choice, this year the promotion runs across the entire Leisure range cooker collection, including the brand’s latest Cookmaster model with Induction hob (CK100D210). Those looking to renovate their kitchen can claim back up to £200* when purchasing a new Leisure range cooker, simply
by completing the online form at
www.leisurepromo.co.uk.
Alexandra Boon, senior marketing manager at Beko plc, says: “We know that Easter is a key planning period for kitchen refurbishments, and cashback is a great way of rewarding consumers. Our range cookers are full of features to ensure the ultimate cooking flexibility and are available in different sizes, styles and colours - there really is a model to suit any kitchen.”
A shower of awards for bathroom and kitchen specialist
Hansgrohe
Given the highest recognition for outstanding design achievements, eight products made by Hansgrohe SE have been honoured with the iF Award 2016. The mixer and shower manufacturer from the Black Forest currently holds eleventh place in the iF company ranking list, taking the lead over its competition in the sanitation industry. Hansgrohe SE outperformed some 2,000 companies, beating even top brands such as Daimler, Volkswagen and Adidas.
An international jury of 58 experts assessed more than 5,000 entries from 53 countries in categories such as quality of design, workmanship, degree of innovation, environmental compatibility and functionality. The coveted iF DESIGN AWARD was granted to 1,821 products.
“We’re very pleased about having again received a shower of iF DESIGN awards,” says Philippe Grohe, Vice President of Design
Corian® from CD UK cuts the corners in unique kitchen design
Astounding Interiors and GNS Solid Surfaces have fabricated and installed Corian® from CD UK in a unique scheme for a residential client in Kent. This discerning client's vision was for a large kitchen without corners, in a design that would be original and distinctive, luxurious for entertaining and family dining. Lighting was an important feature of the scheme and the kitchen was linked to the home entertainment hub. Practicality was not to be sacrificed. All the time-saving gadgets of a modern kitchen were incorporated, including two Corian® Avante® sinks in Designer White Corian® with stainless-steel bases, insinkerator and instant boiling water tap. The Corian® Designer White bespoke worktop in a figure of eight design, with kidney-shaped cutout for the hob was fabricated by the experienced team at GNS and teamed with Hanak Elite seven coat white high-gloss kitchen units. Wider than standard sheets, the worktops had to be
PWS launches 1909 website with fresh new look
PWS has launched a new website for its 1909 kitchen collection, following the launch of the brand’s contemporary in-frame slab range.
The 1909 site is designed to make the research, and purchasing, of a new kitchen as inspiring and stress-free as possible. With improved showcasing of the 1909 designs the site includes interactive long- page content, featuring videos for each door style as well as a new 32-colour configurator.
Talking about the new website, Richard Gates, 1909 Brand Manager at PWS, commented, “The new 1909 website has been designed around improved user interface, content and lifestyle imagery. The enhanced real kitchens section is already proving extremely popular – this and the start of a new google pay-per-click campaign are both key elements of our long-term strategy to support our national network of 1909 retailers with an effective
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factory joined and thermoformed to achieve the curves and seamless flow of the design concept. Other highlights of the scheme, which was part of an extensive remodelling at the property, included a real leather metallic bespoke padded wall, Italian rectified porcelain tiles, Italian 10mm thick recycled glass mosaic tiles and a stainless steel red and white temperature controlled wine chiller.
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