MEETINGS & Events
BY ROB GILL
CRUISE CONTROL
GETTING ON BOARD FOR MICE EVENTS CAN DELIVER DELEGATES THE WHOLE LUXURY PACKAGE
ORGANISING A LARGE CONFERENCE OR INCENTIVE TRIP is a complicated enough process on dry land, so it may be tempting to dismiss the idea of holding an event on a cruise ship as being more trouble than it’s worth. But there is increasing evidence that more companies and organisations are considering hosting events at sea
because of the range of
experiences cruises can offer, both in terms of destinations and the way that
80 BBT NOVEMBER/DECEMBER 2014
the ships can be configured to meet corporate objectives. Ask those in the events industry about
why clients are considering holding meet- ings at sea, and the phrase “wow factor” comes up time and again. After all, most of these floating hotels offer far more exten- sive facilities than the average conference venue, and then there is the advantage of visiting a different destination every day. Mike Leeson, senior events manager at Chambers Travel Events, explains the at-
traction of cruises: “Clients are considering cruise ships as they offer something dif- ferent from the usual conference platform, and they also keep a conference group together, on board the ship, for enhanced networking and team-building.” This view is also shared by Iona Courtenay-Warren, head of events for Carlson Wagonlit Travel (CWT) Meetings and Events, who says there are a “host of reasons” to hold events on a cruise ship. “I’ve used a cruise ship for a client – we chose
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