It’s complicated, but that is what makes the job fun – understanding why people choose a hotel
was more supplier focused. There is also more emphasis on internal education and communication. I think that is a good thing because if you can’t steer your travellers, you’ve got no hope of getting airlines to offer you a decent deal – and the effort put into the internal side gives rewards on both sides.
What is your view on maverick travellers and disruptive technology, such as Airbnb? Our guys get more and more informa- tion on their smartphones, and the chal- lenge for us is to make sure they are still within policy. It is always more difficult to drive compliance in hotels than air, and sometimes people are finding very good rates – hotels are offering them all the time, with people like Expedia and so on. It does make it difficult and, of course, they are not refundable and they’re paying upfront – all the things we don’t want.
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Alcatel-Lucent is a global communications firm headquartered in Paris. Its products and services include IP routing, cloud networking and ultra-broadband, both fixed and wireless access. The firm has more than 60,000 employees around the world and reported revenues of Ð14.4 billion in 2013. Alcatel-Lucent is listed on the Paris and New York stock exchanges, and its Bell Labs division is a leading technology research institute.
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BBT NOVEMBER/DECEMBER 2014
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