NEWS YOU CAN USE — CRUISE NEWS
CRUISE NEWS YOU CAN USE
Carnival trains 500 agents from 14 agencies face-to-face this month
Hollie-Rae Merrick
Carnival Cruise Lines’ sales team is to hit the road for a training blitz. The line will this month train
500 staff from 14 agencies as part of its Carnival Passport Live programme.
The US line already runs the
programme online, but Iain Baillie, head of sales, said he understood the importance of face-to-face training and that it was some agencies’ preference. “We are tailoring our Carnival
Passport Live training, and five of our sales team will deliver face-to-face training,” he added.
The training involves workshops
to provide agents with tips on who to sell to and how. Agents are then required to create a ‘support action plan’ for their branch. Baillie urged
agents interested in face-to-face training to email carnivalsalesuk@
carnival.com. Carnival is running a series of incentives with the trade to reward agents for sales. A recent prize draw led to 80 Tui agents attending Ladies’ Day at Ascot.
Rise in Carnival Cruise Lines’ UK sales in the first half of year
61%
UK bookings in the first six months of 2014 were 61% up on the same period last
year. Caribbean sales were
73% up on 2013, while bookings for balcony cabins rose 28%. Baillie said more than half of bookings made by UK agents were
Carnival hosts 80 Tui agents at Ascot
for cabins with balconies, and part of the line’s training was to help agents upsell and upgrade customers to help boost margins. The line introduced a business
development manager in April, since when new business has accounted for 12% of bookings.
goccl.co.uk
24 •
travelweekly.co.uk — 17 July 2014
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