the FINA/NVC 2014 World Diving Series in April, the 2016 European Swimming Championships and is the new home of British Diving. Now the pool attracts local schoolchildren as well as famous sportspeople like Olympic medallist diver Tom Daley, who trains here twice a day.
ArcelorMittal Orbit The 114.5m red steel tower, the
ArcelorMittal Orbit, in the heart of the new park is set to be one of London’s must-do attractions. It is the tallest sculpture in the UK and the only one that visitors can experience inside and out. With two viewing platforms the tower is the only observation tower that looks from the east into London rather than from the centre outwards. It gives visitors views of up to 20 miles in all directions, with landmarks such as St Pauls, Canary Wharf, The Shard, as well as Alexandra Palace and Wembley Stadium to the north and Crystal Palace to the south. It is also gives a bird’s eye view of the new Queen Elizabeth Olympic Park itself. It was created by Sir Anish Kapoor
and Cecil Balmond as their winning entry in a 2009 competition to design an iconic tower for the Olympic and Paralympic games. It cost £22.3 million to build, £19.2 million of which was provided by Lakshmi Mittal of Arcelor Mittal, the world’s biggest steelmaker and the remainder from the Greater London Authority. “The ArcelorMittal Orbit was an icon of the London 2012 games and we are thrilled that both local people and tourists will once again be able to admire the views into the city and over the park”, says Vicky Martin, ArcelorMittal Orbit general manager. Work is also underway to transform the stadium into a multi- use venue. It will be the home of West Ham United Football Club from 2016 and the new national competition stadium for athletics in the UK. The venue will host five matches as part of the Rugby World Cup 2015 and the 2017 IAAF World Championships and 2017 IPC World Athletics Championships . As well as sport, the Park will house a major new arts and cultural centre, working with the Victoria and Albert Museum and University College London. The Mayor of
London and the Chancellor, together with the London Legacy Development Corporation, have agreed to work together on ambitious plans that would potentially see these two world class institutions build new sites adjacent to the Stratford waterfront. It is estimated that these plans would create an additional 10,000 jobs. Beyond the park, Blue Badge
Guides are on hand to take visitors on guided walks of old, historic Stratford to show how far this part of London has come. As he shows off the picturesque Stratford Royal Theatre and the famous old mills on the canal walk, the guide talks about the amount of rubbish that had to be taken away before building commenced on the Olympic site. Hundreds of tyres, shopping trolleys and waste was removed from what was ‘one of the most polluted’ parts of the city. Bombed during WWII and
devastated by the decline of the 130 GLOBAL OPPORTUNITY 2014 | ISSUE 01
docks, the area had already seen regeneration with the building of Canary Wharf. Then structures such as the Millennium Dome put Stratford on the map just a few years before the Olympic bid. Now the park is set to become part of a lasting legacy for Londoners. ‘The opening of the Queen Elizabeth Olympic Park is not the end of the transformation story, said Dennis Hone, Chief Executive of the London Legacy Development Corporation. “We are building a new heart of east London creating jobs, building new homes and bringing in investment, culture and education with partners like the Victoria and Albert Museum and University College London. “it is truly an exciting time for all Londoners.”
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FURTHER INFORMATION
www.QueenElizabethPark.co.uk
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QUEEN ELIZABETH OLYMPIC PARK
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