. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Beauty - Expert Panel
“ How can I useSocialMedia effectively to promotemy salon? ”
Lydia Sarfati Repêchage CEOand Founder
“Each different SocialMedia platform serves its own, unique purpose…”
"With somany different forums out there, it can be hard to decide which SocialMedia sites are best to use for your businesses. I recommend getting engaged inmore rather than less. Each different SocialMedia platformserves its own, unique purpose and you canmake themall work for you.
“Twitter is where you can tell your clients what you’re up to at everyminute of the day; about sales that are going on, who is on staff that day, and if your esthetician has some downtime, have themanswer skin care questions live on Twitter! This is also a great place for your PR efforts. I recommend following all the local journalists and news stations so that you are up-to- date with what is going on in your area. If you have an event coming up, ask themto retweet the details. It is free advertising and it reaches your local area.
“Youtube is your salon’s own personal TV station! You can do how-tos, showcase products you are currently obsessed with, anything you want your clients to know. You can even add videos of your clients getting Spa services or before and after shots, the possibilities are endless! Once you have posted a video to Youtube, don’t forget to share the video on your other SocialMedia platforms to increase the number of viewers.”
Mariga Sheedy Founder of Skin Essentials Ltd
“Facebook is great for promoting new products or services…”
“Of all the platforms available, Facebook is probably themost popular with Irish salons and lends itself very well to getting your message out there. For salons without a website, this is their internet shop front and is just as important as your physical shop front as it is often the first contact a potential client has with your salon.
“Treat your Facebook page as you would your reception area – is it welcoming? Is the information the client wants such as opening hours and pricing easily available? Are your contact details easy to find?
“Facebook is great for promoting new products or services, as well as filling last-minute appointments with a special offer. Be sure to make your content interesting and relevant to your targetmarket. Use spellcheck to keep it looking professional. Including photographs with your updatesmakes peoplemore likely to interact and share your post, which is the ultimate aim.
“Things to avoid –make sure that your salon is a business page that people can ‘like’ not a personal profile that they have to ‘friend’. As well as being off-putting, using a personal profile for your business is against Facebook rules. Finally, keep it professional; do not share photos of you on a night out, pictures of your dog or inappropriate photos or links.”
Charlotte Joseph SocialMediaMarketing Coordinator for Dermalogica UK
“SocialMedia is ever evolving…”
“Use applications like Tweetdeck to schedule your tweets for the week. This handy app is a great way to schedule your Tweets well in advance so you don’t have to take time out of your day to post, as long as you know what is coming up i.e. that promotion or product launch you canmake sure your customers are getting all the information they need when it is themost relevant.
“Stopmaking themost common Twittermistake. Themistake is an easy one tomiss, but it all comes down to the very start of the Tweet. Starting a Tweet with a username (@DermalogicaUK1)means that only the sender, the personmentioned and anyone who follows them both will see it. So, how do we solve this? If you really want to start your Tweet with a username, add a full stop (.) to the beginning. This way you can grow your followers and engagement! So next time you want to Tweet about someone, don’t forget to add a full stop at the beginning if you want all of your followers to see it. Give it a try!”
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