. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IrishBeauty - 10 Years
Irish Beauty has always been a consistent source of “information for the nails and beauty industry in Ireland.”
- Sinead Mydat, Bio Sculpture Gel Ireland Ltd
So what is involved in creating a title like Irish Beauty? “Each issue takes around a month to put together, with our publication date being the first week of every month,” explains Melissa. “We put out a call for editorial around a month before publication based on our annual features list which outlines what each issue will be covering. The features list is put together before the start of every year based on our predictions for treatments that will be popular, staples that we know our readers will want
“I am delighted that Irish Beauty has reached this very important milestone. The magazine is so important to the
beauty industry and has been a tremendous support for promoting new brands and events in Ireland. I hope it continues for the next 10 years” - Oonagh Clarke, French Cosmetics Distributors Ltd.
“Bio Sculpture Ireland has been a part of Irish Beauty from Day 1. From being one of the first advertisers to sign up with Brett,
to the continued monthly adverts and news, IB has always been a consistent source of information for the nail and beauty industry in Ireland. Brett has always made it his business to get to know people and cultivates relationships for the long term as does his team.We are very proud to support Irish Beauty and its shows and believe it has a well-earned place in hearts of the Irish” - SineadMydat, Bio Sculpture Gel Ireland Ltd
advice on, and key topics that we think should be explored.
She continues: “The editorial team spends around two weeks writing the
January 2011 The first Irish Beauty wallplanner is launched.
March 2013 Current Deputy Editor Samantha Lloyd joins the IB team.
magazine, and we then work closely with our in-house design team, selecting imagery etc. to create a layout of every editorial page over a period of 7 -10 days. At the same time, display and classified advertising sales are made and our artroom work on advertising designs for some clients.
“As we approach deadline it’s safe to say that stress levels increase dramatically! We work to a strict production schedule as it’s not only internal deadlines we have to meet – our readers expect their magazine to arrive at a certain time so we have printing slots booked and deadlines at our mailing house in Dun Laoghaire that we must meet.”
“In the future we’d like to revamp the IB website to incorporate more news and features, and we’re also looking into the possibility of launching the magazine as an App,” says Melissa. “However, we’ll continue to publish the title in a printed hard copy – there’s nothing like flicking through the pages of your favourite
September 2013 Irish Beauty launches its annual Student Magazine, creating a publication aimed at beauty students starting out on their beauty journey.
magazine with a mug of tea and a packet of biscuits!”
“Ireland is a fantastic market always presenting innovative and home-grown beauty developments, whether it be body wraps using seaweed harvested off the Sligo coast, or an organic self-tan formulated in Kildare that’s become world famous. It’s a privilege to be part of this exciting industry, and I’m so grateful to Brett and Amy for persevering with their vision a decade ago,” she concludes.
“We have received fantastic exposure through advertising with this professional magazine. It has been a vital
spotlight for us and our organic skin care cosmetic PHYT’S, where along with well-placed adverts, Irish Beauty always focuses on individual product information along with beauty news . We have gained many great salons and therapists through IB, and along with their yearly show in the RDS, where we always have a stand. We look forward to a continued partnership with the ever helpful IB team, and to continuing to exciting and interesting readers with new PHYT’S treatments, products and skin expertise - thank you IB, from all at VC!” - Virginie Claire, Virginie Claire Beauty Products Ltd
July 2014 Irish Beauty magazine celebrates 10 years of success with its 100th issue.
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