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satellite’s capabilities.


For digital businesses the barrier to market entry may be low – often just an idea, a computer and a work space- but the underlying communications infrastructure is critical. For a small jurisdiction, we have a strong supplier base, both for fixed and mobile communications and with completion of the Gigabit Jersey project, the on- and off-island data capacity will be world-class in terms of bandwidth and unique in terms of ubiquity.


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The availability of high speed wireless connectivity in 2014, with the roll-out of 4G networks, will make this island a great place not only to conduct data-centric business but also to develop new enterprise. The high bandwidth of the island’s networks have a capacity for significant growth in the digital and financial service sectors and there is a supportive business community ready to engage in the development and delivery of innovation in fields such as data administration, retail and e- commerce services, e-Health and energy management.


This competitive position will play to Jersey’s strengths, including its strong reputation as a well regulated and governed finance centre, its agility as a small jurisdiction and its high degree of social capital – all important elements for a ‘digital ecosystem’ that enables growth, fosters talent and supports new enterprise and business practices.


Contact Danny on:


Tel: +44 7797 960655 Email: info@drmedia.je Web: www.drmedia.je www.vimeo.com/drmediajersey


FB: www.facebook.com/drmediajersey Page 70 20/20 Technology


Appropriate regulation and legislation can position well for competitive advantage and Digital Jersey will be seeking to identify those which benefit from the island’s advantages. Areas for consideration include sovereign data and data protection, big data and


telecommunications test environments, each of which could offer first-mover advantage to businesses based in the island. One note of caution here, is that the speed of our legislative process needs to improve dramatically for us to secure advantages over other jurisdictions, an area where we have struggled in the past.


While we point to the advantages Jersey enjoys, pragmatically we need to observe the many and significant challenges we face in the digital world.


Firstly, we are late to this party, many jurisdictions are well advanced in


implementing their own strategies. Also, it is a highly competitive world, especially when it comes to attracting inward investment of companies, with many jurisdictions offering large incentives for businesses to move there. Similarly, there are real additional cost premiums associated with being an island, not least cost of data and telecommunications. While there is some rational for this, such as the cost of undersea cables, growth of the digital economy is highly dependent on having internationally competitive data costs, especially for data intense businesses.


Digital Jersey is consulting with the regulator and telecommunications service providers to ensure that the high capacity networks provide an increasingly attractive platform for innovative service provision, both by existing businesses and by new enterprises.


We have an exciting journey ahead – one which will create new employment, stimulate new business, and equip young and old with skills for the digital age and even launch a satellite along the way. It’s one giant leap for Jersey.


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