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PANSTADIA & ARENA MANAGEMENT WINTER 2013/14


challenges stadium design convention


Marcus Jacobs reveals the behind the scenes processes as Atlanta’s New Stadium Project settles on a radical new design.


T


he stadium and arena building boom in North America, and particularly


the United States, that started in the early 1990s spiked through the millennium and kept steady through this century’s fi rst decade. This is evidenced in all of the US national ‘major league’ sports including the National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), National Basketball Association (NBA) and Major League Soccer (MLS).


Hosting 32 teams, the NFL is home to the United States’ most popular sport, American Football. Over the past 18 years there have been 20 new stadiums constructed and four major renovations carried out to pre-1990 era venues. Three stadiums opened in the past fi ve years alone and the League is looking ahead at three more stadiums set to open over the next 31/2 years. The most recent stadium design to emerge is in Atlanta, Georgia.


Senior Principal Bill Johnson (far right) working with 360 staff in Kansas City preparing for the Lead Architect interview.


Atlanta


NORTH AMERICA SUPPLEMENT


The presentation model was built in the New York studio of transformable design inventor Chuck Hoberman, who collaborated with 360 Architecture, Buro Happold and WSP Flack & Kurtz in advance of the Lead Architect interview. And (inset) concept evolution pinned up during a design team charette at the New York offi ces of Buro Happold.


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