Interactive MOBILE GAMING
“Every solution should have those five pillars,” says Mr. Shanahan. “Operators also need to be wary about claims relating to play-for-fun sites and the easy conversion to play for real. ‘Flip the switch’ has become a buzzword used by the industry, but the reality is very different. Building an online casino that meets the requirements of the many and varied jurisdictions that state-by- state legislation requires is a complicated affair. There’s a lot more that goes into an online casino site as opposed to play-for-fun, not least age ver- ification, which isn't part of the play-for-fun package. You also don’t need the fraud prevention bells-and-whistles that are a pre-requisite of real money wagering. It’s simply not a switch-and-go affair, despite what some providers might claim.”
The hit-rate on the Blade cabinet, for example, has been so high
that we've struggled to choose which games to launch online - with each game scoring a 1.55 average on the casino floor.
The biggest competitive advantage that WMS Interactive can claim is the huge library of slots games that the company can draw upon. There’s undoubtedly depth and range to the company's high-performing game mechanics and engines and as Mr. Shanahan points out; there's also a huge pipeline of games heading into the online space from Williams Interactive. “The launch of Colossal Reels online has been a major success with players and is one of the unique elements that we can bring to online slots gaming,” states Mr. Shanahan. “The WMS pipeline on the land- based side has never been stronger, which means that we can cherry-pick the titles we think will be the strongest releases. The hit-rate on the Blade cabinet, for example, has been so high that we've struggled to choose which games to launch online - with each game scoring a 1.55 average on the casino floor.”
True to the multi-channel pillar as outlined by Mr. Shanahan, the mobile gaming platform launched by Williams Interactive at the G2E show in Vegas is every bit the distribution channel that the games deserve. The games are the same as their online/land-based counterparts and by utilising an adaptive platform, able to scale the screen and resolution to match the mobile platform on which it’s running, allowing the gaming experience to remain the same across all devices. “Our mobile roadmap is just as strong as our land-based and online offering and is another channel for our gaming content,” concluded Mr. Shanahan.
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