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G3-247 Report MEXICO - PART TWO


into some venues. In 2011 the casinos took US$589m which was US$50m less than the previous year. The fear eventually diminished and the customers returned.


Rojas Cardona has built one of the biggest gambling empires in Mexico and holds around 60 permits to oper- ate casinos. The attack on Casino Royale also exposed the darker underside of the Mexican casino industry and those arrested say they were pressurising the casi- no owners for payoffs on behalf of Los Zetas, one of Mexico’s two largest crime syndicates.


Cardona has a history of arrests. In the early 2000s he created his first machine slot club Bella Vista in Monterrey. He and his brother Arturo were given a lot of backing and their Las Vegas partnership EMEX Holdings was just one company they set up.


Today, Cardonas operates 22 casinos under the Palmas brand (and probably a number of others) and is one of Mexico’s biggest operators alongside Play City, Grupo Caliente and Codere.


Sadly, the corruption behind this industry goes much 6 2


01 One of the first casinos to set up a fully licensed online casino was Palmas casino which was at the time powered by Playtech software offering over 100 games. In 2011 the operators of Palmas Casino – Entretenimiento de Mexico (EMEX) was acquired by Canadian company, Las Vegas from Home.com Entertainment Inc (LVFH) who acquired 99 per cent share in the company to take over its online gaming business under the name of palmasbet.com and palmaspoker.mx alongside its Playboy Casino Cancun and other 22 casinos.


02 SPIELO International took on a new Operations Manager in Mexico in 2011. Agustin Nieto now coordinates all Atronic’s activities in the country. SPIELO has had presence in the market for some time with success rates with the new Oxygen Cabinet and the performance of Doggie Cash and Magic 5s. Some 230 cabinets were installed at Win&Win Casino operated by Nalibic and Doggie Cash and Magic 5’s were installed at Casino Hipodromo de la Americas.


deeper than a few pay-offs to drug cartels and the entire industry is built upon a very unstable background and designed so political chiefs can hand out licences as favours, enabling casinos to flout the law.


But it seems there is some movement from the govern- ment to rid the country of the illegal stigma. During the summer the local council in Monterrey closed nine casi- nos regarding irregularities with fire regulations. The municipality now wants to change its law banning gam- ing centres under building laws which would basically not permit them to be constructed. The closed casinos are Caliente Valle Oriente, Caliente Gonzalitos, California, YAK Plaza Cumbres, Caliente Garza Sada, YAK Valle Oriente, Miravalle, Folliatti and Crystal Palace.


Meanwhile, Sabia Corporation has applied for permits to operate to open 10 gaming halls, which is currently being discussed at SEGOB to increase the number of licences from 31 to 32.


There are, of course, continual talks and rumours about the law changing in Mexico. Apparently the Ministry is currently preparing a ‘restructuring’ programme of the


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