Comment NOVEMBER 2013
Each year I return from the G2E show and tell my friends which stars I've met at the show; Clint Eastwood (shook his hand), Pamela Anderson (rode past me on a motorbike), Dan Akroyd (sang at the Palms), and I'm asked the same ques- tion - what were they like? Well, the truth is, I've no idea. I have a few auto- graphs on napkins and signed postcards, but nothing substantial, nothing that has left a lasting impression, which is fitting as it's been the same with the games. Intellectual property has been used to add superficial excitement to games that for the most part are remarkable maths and graphical achieve- ments, but have added little beyond the walk-up factor
This year's exhibition felt different. It was as though a tipping point has been reached in which the universal acceptance of casino gaming within the enter- tainment firmament has now solidified. Yes, the latest instalment of G2E Las Vegas did feel more like Comic Con than a traditional gaming show, but it was all the better for it. It felt like a mainstream exhibition, not a niche gaming event. Some asked for innovation and not the addition of big brands, but while complaining of superficiality, those making the claim had not actually played the games, or spoken to the designers, or met the cast and producer of the movies. The innovation that defined G2E this year and the games that will be making their way to casino floors over the next 12 months are mainstream in their appeal, but richly segmented in their design.
YES, THE LATEST
INSTALMENT OF G2E LAS VEGAS DID FEEL MORE LIKE COMIC CON THAN A TRADITIONAL GAMING SHOW, BUT IT WAS ALL THE BETTER FOR IT.
EDITORIAL
Editor Lewis Pek
lewis@gamingpublishing.co.uk +44 (0) 1942 879 291
News Editor Phil Martin
phil@gamingpublishing.co.uk +44 (0)161 236 6669
Associate Editor (MALAGA) Karen Southall
karensouthall@gmail.com
Consultant John Carroll (BILLERBECK)
carroll@carrollconsulting.de
Correspondent James Marrison (BUENOS AIRES)
jamesmarrison@gmail.com
Contributors John Malin David Addison Bepi Mottes Alexandre Rotenberg Camillo Bianchi
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Listening to Jon Landau, the producer of Avatar, talk about his passion for gaming and how much he enjoyed working upon a slot game really hit home just how much this industry is changing and evolving into becoming an integral part of the mainstream entertainment experience. Casual gamers through to hardcore players had something to revel in at the show this year and I have more than a nap- kin and a handshake to dine out on in the future.
ADVERTISING
Commercial Director John Slattery Email:
john@gamingpublishing.co.uk +44 (0)7917 166471
Advertising Executive James Slattery Email:
james@gamingpublishing.co.uk +44 (0)7917 166471
PRODUCTION
Sub Editor Lisa Nichols
Senior Designer Gareth Irwin
Production Manager Paul Jolleys
Subscriptions Manager Jennifer Pek
Commercial Administrator John Pek
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