HARD SUMMER, LOS ANGELES Avicii
of what it used to be. While Mr. Oizo provides a stunning set, the ever-so-hip Ed Banger sound is stuck in the past. People are over it and they choose instead to see the rising star Zedd play his hit track ‘Clarity’, Dillon Francis drop heavy moombahton and the Dirtybird crew play 808 heavy house. Ed Banger, by contrast, has yet to evolve their sound. Justice close down the event with a lackadaisical DJ set that at one time sounds like we’re at a cousin’s wedding. While it is impossible to argue with how great Justice is when they play live, their DJ set leaves us unimpressed.
It’s obvious early on that the eclectic mix of music is what has all the different people around us together and is what makes this event so successful. Chicks wearing furry boots are fraternizing with frat boys pumping their fists in the air. Hipster kids in fedoras and black-rimmed glasses are chatting with white girls attempting to twerk (though Miley Cyrus is somewhere in sight). Suburban bass heads are chilling with inner-city rap fans. HARD Summer is like the stew we make toward the end of the month when our money has run out. It’s eclectic, yet current. This is exactly why HARD has been able to dominate in this oversaturated electronic music market. It is almost like Richards has come up with the perfect formula for getting people in the door while maintaining his longtime goal of partying harder. After all, partying hard is what HARD is about and we sure did while we were there. KEVIN CAMPS
Dog Blood
Busy P
djmag.com 059
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