LA’s A Club Called Rhonda and Rhondavous have been gaining a reputation as the most
outrageous and exciting parties on the planet. But who or what is Rhonda, and where exactly did she come from?
Words: KEVIN CAMPS Photos: MICHAEL MENDOZA
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djmag.com
treamers cover the ground as the lights turn on at 3am signaling the end of James Murphy’s disco- infused extended set. The custom-made disco leg hung in the middle of the room is still spinning in all of its glory. The end of Rhondavous, I walk out
of Club 333 with a smile on my face still unable to articulate what I just experienced — all I know is that I want more of it.
What is Rhonda? A party? A person? A DJ? A record label? A brand? As it turns out that answer is much harder to come by — even after experiencing it. It is
the question I set out to answer, yet my experience only bring about more questions. Rhonda is a way of life. It is an experience. It is both an idea and a feeling, yet also neither at the same time. It is there to please and entertain those that dare to explore it. It is something that could only be spawned in this generation and in this city. It is debauchery. It is where your parents hope to never find you. It is a fucking blast. It is where you want to be 24/7. “We had to stop throwing them weekly because it was getting to a point where our friends were about to start losing their jobs,” co-founder and host of the party Gregory Alexander says laughing when we ask him. After DJ Mag USA’s night of hedonism, we can see why.
Rhonda is the brainchild of Gregory and Loren
Granic (aka resident spinner Goddollars), who met through a mutual friend while living in Fullerton. The unlikeliest pair, they slowly bonded over their love of classic house music and all out partying, both growing up with parents entranced by the house music scene. Loren’s love of partying and Gregory’s love of hosting made them an unlikely but perfect match, throwing parties in their loft in DTLA around 2008. “We picked a tranny off of the street to be our bouncer,” Gregory explains as we drive to pick up some flyers for the night in Echo Park.
Eccentric does not even describe the pair. One straight, one gay, they possess different attributes but this makes them the perfect complimentary pair to work together. They strive to be different, not
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