Executive opinion Doing what we do best
Group chief executive officer STEVE BRATT discusses how the association represents the finest in the industry
I
t was great to see such a fantastic turnout at The Electric Event in Birmingham. In bringing the conference back to the UK and refreshing the format, our aim was to make it more accessible to members – and, judging by the response
we’ve received, it’s clear that we’ve created an essential, must-visit event for the industry. We were delighted to see so many members and industry partners there. It was a great forum for discussing the key issues affecting the sector, identifying opportunities for growing businesses, and getting updates on the latest innovations and legislation. There were plenty of networking opportunities, too, and I was delighted to meet and talk with so many delegates from across our industry.
Quality The Electric Event was a proud event for a proud association. Our strapline says we represent ‘the best in electrical engineering and building services’ – and we believe our members are exactly that. What’s more, we back this up with guarantees of our members’ high-quality work, from the ECA Guarantee of Work to the Bond and Warranty. This is a message the ECA is successfully getting
across to industry stakeholders. The association works hard to ensure clients and specifers know that, when they engage an ECA contractor, they are not only getting the very best the industry has to offer, they are also getting the full backing of the sector trade association – with members plugged into an extensive network of industry experts to support their business. All of this adds value for clients when they work with ECA registered members – they can be assured they are getting the ‘gold standard’ of the electrical sector.
Alongside this message, the Electrical Safety
Register (ESR) –operated by our joint venture company Certsure – is also promoting ECA members. Recent ESR campaigns have reached more than 29 million consumers, with more than 40,000 information packs delivered to the specifier community. As a result, research suggests 93 per cent of property surveyors say they are now more likely to use an ESR-listed contractor. However, while these campaigns will help to get member businesses a foot in the door, it is the
Legal entity Certsure LLP
ECA members represent the ‘gold standard’ of the electrical sector
ECA’s work in promoting to clients and specifiers the value of ECA membership – in terms of quality of work, industry best practice, expert support and financial backup – that will help them to seal the deal.
About the author
Steve Bratt was appointed group chief executive officer of the ECA in October 2010. He joined the ECA as chief operating officer in 2007, becoming deputy CEO in February 2010.
Support The ECA offers a first-class suite of business services for registered members, including top-drawer advice and expert assistance, whenever they require it. ECA helplines cover a range of needs, including legal and contractual advice, employee relations, debt recovery, regulatory information updates and expert technical guidance. These are invaluable – and can effectively operate as a virtual back office. Everything we do is aimed at ensuring members’ businesses run better – so you should make sure you make the most of these fantastic services. We always aim to keep members up to date with the latest developments, too. As an example, we’re launching a BIM e-forum at the beginning of September, to encourage debate and provide information, so that members are up to speed on this hot topic. As ever, it is essential we explore all the avenues
open to us to improve our businesses – and to ensure that we help our members to stay ahead of the game.
Certsure joins the ECA family
Governance and joint- owners
ECA
Electrical Safety Council
(registered charity)
Brands
ELECSA
NICEIC
September 2013 ECA Today 21
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