A Step Ahead


Following the unveiling of its new men’s fl agship store, we discover the masculine side of luxury British accessories brand Jimmy Choo


bespoke shoemaker in the East End of London in the early 1990s, Mr Jimmy Choo was among the fi rst to bring shoes and handbags to the red carpets of Hollywood, pioneering the art of celebrity dressing. Now with an army of celeb fans and creative


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ince launching as a luxury footwear company in 1996 Jimmy Choo has become the complete luxury lifestyle accessory brand. Starting out as a


director Sandra Choi - Jimmy Choo’s niece - it has become one of the world’s most treasured luxury brands, expanding both its product off ering and global presence. And while women’s shoes remain at its core, the brand now includes handbags, leather goods, scarves, eyewear, fragrance and men’s shoes. T e latter has recently taken centre stage in the form of a new fl agship store and presentation at London Collections: Men in June.


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