News Industry Cementing brand reach and performance
TO ENHANCE THE development of its brand, Connecting Industry (part of Datateam Business Media’s portfolio of publications) has undergone an ABC audit of circu- lation, thus providing advertisers assurance of the brand’s reach and overall brand performance. Connecting Industry (CI) wanted to provide its clients and advertisers with the ability to make informed media buying decisions across more channels as media budgets
now span print, online, e-mail etc. With the Connecting Industry web- site having relaunched in last year, this also presented an ideal oppor- tunity to bring the various titles within the portfolio together under the brand in a more measured and harmonised way.
The new ABC multi-platform certificate (MPC) was used as it is ideally positioned to assist in the cross platform audit for the CI group of titles and provide
multi-channel reporting i.e. print, e-news, web marketing etc, which has allowed advertis- ers to buy their media across a variety of titles and channels. The MPC has allowed CI to cement their brand position within the industrial sector and has allowed the publishing team greater insight into their sub- scribers and confidence in the quality of their database. Datateam Business Media’s cir- culation manager, Alex Wetton, said, “As the only industrial pub- lishers to have invested into this fantastic multi-platform certificate we are delighted to be able to have the endorsement of the ABC as we continue to invest, market and promote our magazines, newslet- ters and website to the industrial sector. This offers unrivalled opportunities when discussing our customers’ requirements against that of our competitors.” To read to full story visit:
www.connectingindustry.com/abc Kentec protects the Mary Rose Museum
KENTEC FIRE CONTROL panels are at the heart of a fire system that’s designed to protect the £27m new Mary Rose Museum in Portsmouth’s Historic Dockyard where King Henry VIII’s flag- ship will be housed.
Discovered in 1971 and raised in 1982, the ship In brief...
More than 700 visitors filled out Epsom Downs for the recent NICEIC Live South event. Now in its third year at Epsom Downs Racecourse this was the biggest show yet, and featured housing guru Wayne Hemmingway MBE as the keynote speaker. Mark Smith, head of group marketing at NICEIC, said,
“We have listened to what contractors want from these events and put on more seminars, technical talks and exhibitors than ever before. “Each year the show just seems to grow and grow and it was great to see such huge crowds through the doors. We look forward to putting on another great show in Bolton at NICEIC Live North, later this year.”
www.niceic.com
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has been sprayed for the last 18 years with a chemi- cal to preserve its fragile timbers. This spray has been switched off for the duration of the museum fit-out phase, allowing the ship to be air dried in a highly controlled, airtight environment within a hot box that’s enclosed by the museum’s new external envelope. In this new museum its hull will be dis- played behind glass windows, where visitors will be able to view the historic hull. As part of the fire safety strategy, horizontal evac- uation has been provided by open stairs, to allow simultaneous evacuation of the whole museum. An L1 automatic fire detection system designed around a Kentec 4-loop Addressable Fire Detection System is fitted throughout with the main structural frame having a 60 minute fire resistance.
www.kentec.co.uk
Siemens is supporting Amtech Group in hosting a two day conference on Building Information Modelling (BIM), the virtual information modelling process that is set to change the construction industry. ‘Crystal Clear’ Building Information Modelling (BIM)
takes place on 17th and 18th June at The Crystal in London’s Green Enterprise District.
www.siemens.co.uk
European cable manufacturer Tratos has announced its membership of the Energy Industries Council (EIC). Maurizio Bragagni, export director of Tratos, comment- ed, “Membership of the EIC not only provides us with access to EIC’s global online project database, with details of thousands of future and active projects across all energy sectors, but it also provides us with
Expansion for Ellis
CABLE CLEAT MANUFAC- TURER, Ellis, has invested £450,000 in the redevelopment and extension of its Rillington headquarters. The work, which is due for completion in September, will see the cable cleat manufacturer’s office space extended by 70%. Richard Shaw, managing direc- tor of Ellis, said, “The last finan- cial year was a record for the company, something we have managed to achieve in 15 of the last 18 years.
“In order to maintain this record of success we need to bring in more staff - particularly within product design and devel- opment, and export sales - and to bring more staff in we desper- ately needed more space. “The new offices will reflect our position as the world’s lead- ing cable cleat manufacturer and provide us with the capacity to further extend the scope of our service, both in terms of coun- tries we deal with and our ability to bring new and enhanced prod- ucts to market.”
www.ellispatents.co.uk
the opportunity to engage and network with organisa- tions and individuals in this field. We see it as an excit- ing opportunity to showcase our product range and manufacturing expertise. We believe UK manufacturing has a lot to offer, including quality and innovation.”
www.tratos.co.uk
Fike Safety Technology (FST), has donated its TWINFLEXpro intelligent 2-wire fire alarm systems to DCET Training, a provider of accredited training cours- es for the UK fire industry. FST’s TWINFLEXpro panels and detectors will be used not only on FPA courses but also to show their electrical apprentices a fully functioning fire alarm sys- tem based on the latest advanced technology.
www.fikesafetytech.co.uk
JUNE 2013 Electrical Engineering
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