BUSINESS EVENTS
What’s new and what’s happening in the world of corporate events.
PERSONAL TOUCH
Sydney Convention & Exhibition Centre chief executive Ton van Amerongen with the anniversary logo.
CELEBRATING AT ITS SUNSET Despite facing demolition at the end of the year to be replaced by a new business events precinct, Sydney Convention & Exhibition Centre has unveiled a special logo to celebrate its 25th anniversary. With the tag line “25 Remarkable
Years”, the logo uses the colours of the centre’s symbol and, in the words of chief executive Ton van Amerongen, “celebrates a milestone, not just for the centre but for the entire Australian business events industry”. Queen Elizabeth opened the centre on
May 4, 1988, as part of Australia’s Bicentenary celebrations.
SHANGHAI EYES AUSTRALIAN BUSINESS GROUPS With direct Qantas flights, Shanghai is aiming to attract more conference and incentive business from Australia. Special training has been introduced
for the business events industry, and a $3.5 billion convention centre – to be the largest in the world – is being built on the site of an old airport and will be ready for business in 2115, Events China founder Helen Wong has told a Shanghai business events workshop in Sydney. “If you have big numbers, we can do it,”
said Wong, telling of one venue that can host up to 5000 delegates. “There is a lot of infrastructure in
Shanghai, from the World Expo to more than 500 star-rated hotels.”
TOUCH OF CULTURE IN AUSTRALIA’S RED CENTRE Voyages Indigenous Tourism Australia has launched an Indigenous Encounters program for conference groups at Ayers Rock Resort. Performer Waylon Boney, in traditional
dress, presented a special performance at AIME in Melbourne to mark the launch of the program.
TAKING A FLESH APPROACH By Louis Allen Almost naughty but nice could be the motto for the body paint work of Nina Neher, who caused a bit of a stir at AIME in Melbourne on the stand promoting the Sunshine Coast stand, where she lives with her American artist husband Brady. As well as trade shows, the couple
pre-sents body painting as visual entertainment for corporate events, mobile workshops, advertising, festivals and adult parties. They can also turn their international award-winning talents into a team-building activity, and Nina says they are willing to take assignments around Australia. At AIME she was working with model
Alex Paterson, who somehow managed to keep smiling throughout the rather ticklish situation.
BAMBOO-ZLED, BUT IN THE BEST POSSIBLE WAY By Louis Allen It was do-it-yourself décor when the Rendezvous Studio Hotel Sydney Central hosted a Reader Event for Executive PA Magazine. Business development executive
Tina Tabram, who likes to come up with decorative ideas for events at the hotel, had eye-catching displays around the venue for the event. With the help of her boyfriend,
Tina found some bamboo clumps near her home, chopped off lengths and took them in to work. These were arranged into tripod arrangements around the room, rather like the framework for a teepee. A vertical arrangement of flowers was added at the point where the bamboo poles intersected, and a light placed beneath for an added sense of drama.
APPS NOW FOR SMALLER EVENTS Meetings technology firm Cvent has unveiled a new platform for building downloadable mobile apps for individual events. Using templates, meeting
organisers can create an app with meeting information that can be automatically updated or modified. “This will allow people to start
using apps for 100-person events, whereas now it is done for events of 300 people or more,” says Cvent sales vice-president Brian Ludwig.
APR/MAY 2013 I
WWW.EXECUTIVEPA.COM.AU 31
Chris Gleisner
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