Ten steps to a perfect profi le
CAREER Loss Prevention Foundation project
manager Bill Petropoulos gives 10 tips to help you stand out on the career website.
Things have become unpredictable in business, and since the recession the speed of change has increased dramatically. This has forced companies to change how they do business,
such as reducing costs, increasing span of control, and changing structure to be more competitive. As a result, executives have to be prepared for unknown possibilities. Being prepared is a key to staying successful. While there are many things to consider when managing
one’s career, LinkedIn is a good tool to pave the way for career opportunities. While it is often overlooked as a career tool, LinkedIn can off er
signifi cant benefi ts in career development. Companies are using LinkedIn to search and seek out talent. The key is to develop your profi le in a way to catch their attention and generate interest in you as a potential candidate. After speaking with professional career advisers, and from
personal experience, I off er 10 points that will help your career through LinkedIn.
1. Go beyond titles. Name and a title are not enough to catch a company’s attention. The key is to highlight your accomplishments. Career advisers like to see what you have contributed in terms of accomplished results. Describe your strategy that helped your company succeed, but remember that some company information is private and should not be posted on LinkedIn.
2. Be a team player. Career advisers look for the right candidate to work with others, support the team and help achieve overall goals. Organisations are seeking team-oriented professionals. To stand out from the competition, summarise your profi le using such terms as teamwork, organisational culture and team development to show a spirit of co-operation. Being a team player without generating negative confl ict is a huge plus.
3. Post recommendations. LinkedIn recommendations are like open references. Career advisers read them to identify as much as they can about a potential candidate. You need to invite the right people to recommend you on LinkedIn.
4. Have your boss write a recommendation. Be sure to include recommendations from supervisers. Your boss’s recommendation is powerful because it has credibility. Also include recommendations from colleagues. Career advisers pay close attention to the recommendations on your profi le. t
Head hunters are impressed if a candidate can network
with professionals in any industry APRIL/MAY 2013 I
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