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PACIFIC ASIA TRAVEL ASSOCIATION


CHRIS LEE Chairman PATA UK


The Power of the Personal Touch! At a time when we are all supposed to ‘like’ each other on Facebook, ‘follow’ each other on Twitter and post pictures of each other on Instagram, we must never forget the power of the personal, the face to face, the touchy feely! In the first three months of this year I will


have run or attended PATA and my own Thailand roadshows to Dublin, Manchester, London, Guildford, Crawley, Brighton and Bournemouth, with another 16 planned. Every one of these events is attracting


record numbers of agents, giving up their time to learn and share our passion for travel. Our next event is the PATA Exchange London


on March 11. We have a record of 56 exhibitors and over 60 tour operator and agent guests. To register, click pataexchange.com. Our thanks go to Reed Travel Exhibitions for sponsoring and PATA Gold Members and Tourism Australia for sponsoring the drinks reception. PATA UK recently launched its 2013 calendar of events, with new and exciting locations through the UK, including summer parties in July in London and Glasgow and the ever-popular Taste of PATA in London and Manchester in September. The PATA Exchange will also visit Manchester this year and the PATA Christmas Party will travel to Bristol as well as London in December. Keep reading! pata.org.uk


BY STEVE HARTRIDGE ON the Go has a new India 12-day tour for 2013 that visits the Golden Triangle and Kashmir, after the UK’s two-decade- old advisory


northern area was lifted. This tour includes Delhi, both old and


new; the Taj Mahal in Agra and the Pink City of Jaipur before heading to Srinagar where the first three nights are spent onboard a traditional


houseboat on


Nageen Lake, part of Dal Lake. Kasmir highlights include a ride in a shikara boat to witness the sunset, the


On the Go in India against travel to this


Mughal Gardens, the terraced Nishat Bagh or Nishat Garden on the eastern side of the lake, the colourful floating markets and a tour of the old city of Srinigar with its winding streets and alleys lined with shops selling and making the finest Kashmari goods. Departures are available throughout 2013 with prices starting from £1,399pp based


on two travelling


(international flights not included). On the Go also has a range of other tailor-


made, group, wildlife and festival tours. onthegotours.com


Cox & Kings’ five Ethiopia tours


COX & Kings will operate five departures on its escorted Ethiopia tour in 2013, with savings of up to £450pp available for bookings made before the end of this month. The 14-day/11-night trip is priced from £2,695pp, including flights with Ethiopian Airlines, transfers, excursions and full-board accommodation. The tours to a country known for its rich Orthodox


Christian heritage


depart on March 23, August 10, September 14, October 12 and November 26, with the November tour coinciding with Hidar Tsion, celebrated in Axum on November 30. The festival is associated with the presence of the Ark of the Covenant and is described as a joyous annual pilgrimage. The offer is based on two adults


travelling together on a twin-share basis and is valid for all new bookings made before March 28. coxandkings.co.uk


Premier’s Malaysia special for agents


PREMIER Holidays has joined forces with Tourism Malaysia to promote a raft of special deals which can earn agents capital bond vouchers. Those who book any of the special


luxury deals, which offer savings of up to £1,206 per couple, before March 31 will win vouchers worth anywhere between £25 and £150 per booking, depending on


its value. A4 flyers and window posters to promote the campiagn will also be distributed to assist agents in selling. Deals include: spend three nights at the


five-star Shangri La in Kuala Lumpur and ten nights at the five-star Gaya Island Resort in Borneo from just £1,649pp, saving up to £1,026 per couple. Langkawi from just £1,129pp, saving up


to £584 per couple at the four-star Berjaya Langkawi Resort. And Penang and Kuala Lumpur deals from £949pp, saving £592 per couple and staying at the three-star Copthorne Orchid Hotel in Penang or the Swiss Garden Hotel in Kuala Lumpur. All packages include return flights with Malaysia Airlines. trade.premierholidays.co.uk


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