“The great thing about cruising is the variety of destinations your client can visit without even unpacking a suitcase"
Jo says...
Trying a new kind of holiday for the fi rst time can be daunting but a cruise with Royal Caribbean International or Celebrity Cruises offers so much more than land- based holidays.
Value for money: Cruises with Royal Caribbean and Celebrity Cruises represent great value for money as sports, activities, kids' clubs and even Broadway entertainment are all included in the price. Remind your clients that most, if not all, of these holiday highlights are extra costs when staying in a land resort.
Top-quality entertainment is all part of an ocean cruise
to know the ports and excursions in cruise itineraries and understand them from a cruiser’s perspective. The most popular destination for Brits, so start building up your knowledge of Med cruise ports and the various excursions available.
tip fi ve
Do they have hobbies?
Many companies offer themed cruising. Find out if your customer has a passion for certain hobbies or interests such as dancing, food and wine, fi lm, theatre, sports, wellness, horticulture, arts and crafts. Many ocean and river cruise lines offer themed cruises around these subjects when the customer not only gets immersed in their favourite hobbies, they also get to travel with like-minded people while experiencing a cruise.
tip six
Learn all about it:
There are plenty of resources available designed to help you learn more about cruising, starting with our very own Selling Cruising module on Travel Uni.
traveluni.com
ACE hosts educational and
networking events over the course of the year to help you make more cruise sales. These are a great opportunity to meet and talk with other travel agents, cruise companies and learn more about destinations. For details of ACE’s next Selling Cruise Conference in May (located in Southampton) and other events from ACE visit:
cruiseexperts.org
Fun and surprises for all the family
For families: Sell the cruise as a relaxing spa break to mum, a sports and action holiday for dad, and somewhere that the children can create their own adventures. And of course, they all get to do this on-board the same ship, keeping everyone happy.
Switch sell: A family who
usually goes to Florida can fi nd Royal Caribbean cruise options combined with their favourite theme-parks, or a couple who
favours Med beach breaks will fi nd cruises with the same sunshine and yet more facilities.
Phone a Royal Mum and Dad: Call our new holiday advice line operated by knowledgeable
“On themed ocean cruises
passengers get to travel with like- minded people”
parents who have comprehensive experience of planning, booking and taking family cruise holidays with their own children, 'The
Royal Mums and Dads' can answer questions about selling family cruising, from what is on offer to keeping children entertained, as well as health and safety questions.
Call 0844 417 0201 or visit
cruisingpower.co.uk
www.sellinglonghaul.com • March 2013 63
Jo Rzymowska, Associate Vice President and General Manager, UK & Ireland, Royal Caribbean International
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