AUSTRALIA
TIP
“In all likelihood, clients will do
most of their trip as part of a group, so booking them onto an escorted tour from the UK is a win for everyone. The commission’s excellent and it’s easy to organise” Peter Traynor, General Manager Collette Worldwide Holidays
Australia has traditionally
appealed to two main markets – the older retirees mentioned above and the younger gap-year crowd – but the depreciation of the British pound against the Australian dollar means the former group are today far and away the chief focus of Tourism Australia’s marketing efforts. These more affl uent travellers are still looking for good value but most importantly, they’re still travelling to Australia in numbers.
This page: Fraser Island, Queensland; Diving in Ningaloo Reef, Western Australia; Opposite page - clockwise: Miri Miri Falls, Western Australia; Sunset over Uluru, Northern Territory; Sydney Harbour Bridge and beyond, New South Wales; Visitors to Alice Springs Desert Park, NT, learn about ‘bush tucker’
“We’ve seen bookings go up by about 20% year-on-year over the last couple of months,” says Penny Bones, Premier Aussie Specialist at Southern Cross Travel. “I think yes, the exchange rate is
certainly making people think twice about Australia these days, but business is defi nitely still healthy. Sydney and the classic Aussie highlights are always in demand.” This is a view shared by Clare Haynes, Senior Reservation and Product Manager at Premier Holidays. “Our Australian business is up by about 50% on last year,” she says. “I think it’s partly because people are now accepting that the exchange rate’s not going to improve much so they’re not
hanging on for a better price. As a country it has so much diversity, so it’s always going to appeal. “Repeat visitors are substantial too, and not just those visiting friends and relatives.” With two major UK-related
sporting events taking place Down Under in 2013 – the British & Irish Lions Rugby Tour in June and July, and an Ashes cricket series at the end of the year – interest is set to remain high. And Tourism Australia’s
commitment to the trade, meanwhile, will again be in evidence when Cairns in Queensland hosts the the annual Corroborree event in May – over 300 European agents will be invited to attend.
What’s new Airlines: There’s plenty happening in the aviation world. Emirates launched an Adelaide service last November, initially four times a week but increasing to a daily service from last month. The airline began an A380 service into Melbourne in December and will inaugurate a third-daily Dubai-Perth fl ight this month (March). Elsewhere, China Southern Airlines launched a service into Cairns from Guangzhou in December, which could generate UK interest. In other news, the Sydney Morning Herald has reported that, following a hitch in relations between Qantas and Tourism Australia in late 2012, Etihad has signed a three-
Learn about: survival, endangered species, thipe (birds) from Aboriginal guides, day or night. See Aboriginal artists at work with dot paintings & watercolour landscapes in the tradition of Albert Namatjira
Werte! (hello, what is happening) Come and share in our culture & stories: Akngwelye (dog) & Yeperenye Altyerre (Caterpillar)
Larapinta Drive, Alice Springs, NT • Tel: +61 8 8951 8788 • Email:
asdp@nt.gov.au •
www.alicespringsdesertpark.com.au Untitled-1 1
Ask us about our Day & Night Pass
26/02/2013 09:05:57
TOURISM QUEENSLAND
TOURISM AUSTRALIA
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