INTERVIEW AEROMEXICO In person with...
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ROCÍO BLÁZQUEZ REYES
Visitors to Mexico now have many more connection options, both in the country and deep into Latin America
ROCÍO BLÁZQUEZ REYES Regional Sales Director Europe & Asia
Aeromexico’s new Heathrow-Mexico City service launched in December. How long was it in the pipeline? We first considered such a service a few years back, after it became obvious that demand for a UK-Mexico City route was increasing. Due to Heathrow’s heavy air traffic and the high demand of several airlines to have a presence at this global hub, we had to wait for a slot to become open. When it did, we launched our three-times-a-week service.
How are seats selling to date? We’re off to a good start. Two months in, interest from clients is high, due to both the strategic actions that the airline has developed in different selling channels and the efforts of our commercial team in London, which has worked hard to achieve these early results.
How popular is the route between London and Mexico City? According to the Mexican Department of Transportation, in the first 11 months of 2012 the route saw more than
215,000 passengers, an increase of more than 60,000 passengers and a 38.9% increase year-on-year.
Are you looking to increase capacity from three times a week to daily? This will depend on a combination of factors: load, cargo opportunities, passenger traffic, and, just as importantly, slot availability. As we have done on other routes, if the demand for tickets requires an increase in frequencies or seats we will do all that we can to meet passengers’ expectations.
Can UK passengers use the route to connect to the rest of the region? Absolutely. Aeromexico is the biggest airline in Mexico and from its main Mexico City International Airport hub flies to over 45 destinations in Mexico, as well as 18 countries, including 11 destinations in Latin America and 20 in North America – that’s more than 600 flights a day. From Mexico City, passengers can
travel all over Mexico to visit cultural places and amazing landscapes, experience the country’s cuisine and regional music, but more importantly enjoy the hospitality of the Mexicans.
Tell us more about these regional network options. Destinations in Mexico include Acapulco, Cancún, Mazatlán, Mérida, Oaxaca, Puerto Vallarta and Veracruz. Across Latin America we fly to São Paulo (Brazil),
32 March 2013 •
www.sellinglonghaul.com
“Aeromexico flies to over 45 destinations in Mexico, as well as 18 countries, including 11 destinations in Latin America”
Lima (Peru), Santiago (Chile), Buenos Aires (Argentina), Bogota (Colombia), Caracas (Venezuela), San Pedro Sula (Honduras), San José (Costa Rica), Guatemala City (Guatemala), Havana (Cuba), and San Salvador (El Salvador).
Tell us about the Aeromexico fleet Aeromexico’s fleet is considered to be one of the most modern in the aviation industry. It includes Boeing 777s, 767s, 737s and Embraer 190s, 170s and 145s. Coming soon is the the Boeing 787 Dreamliner.
So you are still planning to deploy Dreamliners on the UK route this summer, despite recent problems with the aircraft? Aeromexico has total confidence in Boeing and its products and we have not altered our decision to incorporate 19 Boeing 787 Dreamliners into our fleet. The first aircraft will arrive in the summer.
Describe the service standards on board that clients can expect. Aeromexico offers the highest in quality standards that compete with any world-class airline. On almost all our flights we offer a ‘Clase Premier’ ( First Class) category
where passengers can enjoy a more comfortable and exclusive service.
Do you have anthing planned for agents? This month (March) we will launch an initiative called ‘Meet Aeromexico’, where frontline sellers will be able to get to know Aeromexico’s products and services, to help them sell us with more confidence. Later in the year we will implement several actions to improve our relationships with stakeholders, with the aim of strengthening communication flow, sales strategies and customer service advantages. We work hard at establishing closer relationships with all our stakeholders.
Finally, what’s your own idea of the perfect holiday? For me the perfect holiday is not just defined by the amazing places I visit, but also by the experiences I have there. I ask myself: 'Were my expectations met and perhaps even surpassed?' Was I left with an overwhelming feeling? I also expect great customer service, hospitality and outstanding attention to detail – they are my reasons to return or recommend any holiday.
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