BACK PAGE Rants and ramblings


If you’ve read our Solutions story about the Friends Arena outside Stockholm, you may have been wondering about how the stadium got its name. It turns out that the naming rights until 2023 were bought by banking group Swedbank AB for 153 million kronor (over €20 million) – so the original plan, not surprisingly, was for the name to be the Swedbank Arena. However, the company is also the supporter of an anti- bullying charity called Friends, so it decided to donate the naming rights to that organisation. That strikes us as both very generous and rather shrewd. A bank putting


We like to think that we generally spell words correctly here at Installation. Although it’s not perfect, Microsoft Word’s spellchecker is pretty good, so by the time we’re reading proofs we’re generally looking for mistypings rather than misspellings. Which means that we generally don’t use the spellchecker in Quark XPress, the program in which these pages are laid out. By contrast with Word, this checker is fairly useless: while we could forgive it if it simply didn’t recognise company names and brands, it’s pretty useless on technology generally. It does, however, come up with some rather good suggestions for words it’s not familiar with. Take the interview with Ethan Wetzell of Bosch in this issue. Running that through Quark’s spellchecker produced ‘Audiotape’ for Audinate; ‘Courante’ for CobraNet; ‘Etherously’ for EtherSound; ‘Eva’ for evac (fair


Do you ever find yourself in bed with a cup of coffee, a snack, an iPad and not enough hands? If you do, then the iBed lap desk is for you. Its padded underside nestles neatly on your lap, while the slot at the rear will accommodate your iPad (or “most” other tablets, apparently). We can’t quite decide if this is an essential complement to modern digital lifestyles, or a solution desperately looking for a problem. What do you think?


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Editor: Paddy Baker paddy.baker@intentmedia.co.uk Managing editor: Joanne Ruddock jo.ruddock@intentmedia.co.uk Staff writer: James McGrath james.mcgrath@intentmedia.co.uk Head of design & production: Adam Butler adam.butler@intentmedia.co.uk Sales manager: Ian Graham ian.graham@intentmedia.co.uk


66 June 2013


Sales executive: Les Wood les.wood@intentmedia.co.uk US sales – Executive vice president: Adam Goldstein agoldstein@nbmedia.com Production manager: Evan Graham evan.graham@intentmedia.co.uk Digital content manager: Tim Frost tim.frost@intentmedia.co.uk


Publisher: Steve Connolly Managing director: Stuart Dinsey


Contributors: David Davies, Ian McMurray, Steve Montgomery Special thanks: Nick Cook, Robin Johnson, James Hurst, Steve Liddle, Lynn Ryon


© Intent Media 2013. No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners.


Printed by Pensord Press, Wales


ISSN: 2050-6104 (print), 2052-2401 (online)


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its name on a stadium will certainly put it in people’s minds, but won’t of itself make them well-disposed to it; letting a worthy cause use its name instead is a gesture that puts a human face onto what might otherwise be a rather distant corporate entity.


enough); ‘ionone’ for iPhone (huh?); and ‘Xena’ for Xbox. Our favourite though, is what it came up with when presented with ‘boschcommunications’ (part of a web address): it suggested ‘brachycephalisations’. This, as we’re sure you’re aware, is… [brief pause while we consult the internet…] the plural of an anthropological term describing the process by which a population’s heads become broader over time. Thanks for that, Quark. And yet you haven’t heard of an iPhone?


Bits and pieces from the editorial cutting-room floor


ADVERTISERS INDEX The Twitterati on InfoComm, nostalgia and more


Albiral .................................55 Amina.................................40 Analog Way.......................39 ASL .....................................10 Ateis ...................................49 Audio-Technica...................3 AV Stumpfl .......................51 Barco ....................................9 Blackmagic Design ..........6 Bosch ................................46 Cadac .................................23 Community Prof...............13 Dataton .............................50 DiGiCo ................................21 Dynascan ..........................52 Emcore ..............................62 European Sign Expo .......27 eyevis .................................27 Gefen .................................50 Genelec .............................45 IBC.......................................64 InOut...................................15 Kramer Electronics ...........54 LBI Projects.......................35 Lectrosonics.....................37 Lightware Inside front cover Mipro ..................................17 Mode-AL...............................4 Neutrik...............................28 Peavey................................16 Peerless.............................63 Powersoft .........Back cover Plasa ..................................60 Projecta .............................42 PVS .....................................19 QSC.....................................56 Rane ..................................47 Revolabs ............................38 RGB Spectrum..................51 Sennheiser........................11 Soundcraft........................57 Smart-e..............................15 TAG........................................7 Taiden ...Inside back cover Televic ................................33 TOA.....................................59 TV One...............................34 Vision AV............................62


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