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salon spy


salon spy


The nail treatment area


name: MWnails


where: Old SpitalfieldsMarket, 11B Commercial Street, London, E1 6BG


t: 0207 247 0288 w: www.mwnails.com


managing director: Henrietta Flynn


date opened: April 2012


brands used: Essie, OPI, Shellac,Artistic, Bio Sculpture Gel


Amongst the excitement of the bustling Old SpitalfieldsMarket, through a small, pretty shop front window, sits something that’s drawing the attention of both male and female visitors of the market – a shop decked out like a 1960s aeroplane. This ‘aeroplane’ is in fact a nail bar.


Filled with original seats from anAir France plane covered in a typical 60s-style fabric, the inside panels taken from anAir Canada plane, a treatment menu that replicates a departure board and ‘crew’ sporting an old-school cabin crew uniform,MWnails has gone all out in creating a nail bar with a difference. On entering the salon, you instantly feel as if you’ve gone back in time and left wondering where you will depart…


Not only is it created to replicate an aeroplane, but the name of the treatments also add to the thrill of the experience, with treatments such as Shanghai Shape, Perfect Panama and TwoWeeks to Tahiti.


The ‘aircraft’ boasts over 20 crew members, all prepared to go out of their way to make a visit toMWnails what it should be – a fantastic experience.MWnails is new to the SpitalfieldsMarket area, only opening to the public in 2012, but anotherMWnails branch had already taken off in Holborn in October 2011.


Guild News just couldn’t resist a visit toMWnails to see just how the nail bar looked and to chat toManaging Director Henrietta Flynn about this new concept…


The salon is obviously such a unique idea, where did it come from?


“We saw this as an opportunity for a new style of nail bar, filling that space between the no frills nail bar and the full-on Spa experience.We wanted to create a space and treatment range that makes everyone feel


special and pampered – and what makes you feel more special than turning left on a plane? Once we realised that was the crux of the issue it became relatively easy – we simply had to create a First Class aeroplane!”


76 GUILD NEWS


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