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business2business Anti-ageing sales grow6%


Despite the UK being in recession, research shows that the super premium anti-ageing market is growing, with an average price of £185 per item.


Latest research by The NPD Group has shown that spending on premium anti-ageing products in the year to June 2012 experienced strong growth, with value sales growth of +28%for prestige products priced between £50 and £100.What’s more, sales of products priced over £200 is up 28%.


In contrast, entry level (under £30) and middle-market (£30-£50) sales have decreased by 30%and 8%respectively. However, the strength of the upper and super premium sectors has led to a year-on-year growth of 6%in value sales across the entire anti-ageing category.


June Jensen, Director for NPD Group Beauty UK says: “As products priced between £100 and £200 are declining -1.2%in value sales, we believe that the consumer that was previously buying in this segment is now trading down to the lower price bracket. Premium skin care consumers clearly see products below £100 as both high quality and a better buy in the current challenging economic environment.Although -1.2%may seem small, it is vital for premium brands to understand the causes of the drop in order to take the action that will ensure that they retain their valued – and valuable - customers.”


In terms of coverage in the press, the anti- ageing sector of the beauty market experienced the largest increase in editorial coverage of the skin care sector year-on-year, with coverage in the luxury / premium sector up almost a quarter (24%). This was driven partly by increases in coverage in magazines such as Red, Grazia and Hello, where the actual space dedicated to press coverage increased by an average of 13%.Almost half (47%) of the press coverage was driven by new product launches, showing just how important innovation is in the promotional mix for the anti-ageing market.


Recruitment expert offers advice


Believing in your staffs’ capabilities and finding out whatmakes them ‘tick’ is key tomotivation and retaining good staff, says recruitment specialist Linda Hill.


CMF get interactive


Corporate andMedical Finance have launched a new website - www.cmf-ltd.co.uk


As well as featuring links to CMF’sTwitter (@cmfltd) and Facebook pages, the site also features aMeet theTeamsection plus you can read testimonials fromCMF’s clients.The website also includes a blog, which will be updated weekly with finance news as well as an insight into what happens at the CMF office!


Plus, the new website also offers you the chance to apply for credit online, cutting out the hassle of filling out paper based forms.


Spicing up tanning


Make-up artist Charlotte Reid has revealed that she uses LDN:SkinsTone 3Mousse when working with Geri Halliwell.


Charlotte says: “Geri likes to look naturally tanned so I always give her LDN:SkinsTone 3Mousse to apply before the session / shoot.This is the best self-tan for synchronising with your own skin tone, so itmeansmake-up is easy tomatch and apply.After Imassage a light creaminto Geri’s skin, I will then start to applymy foundation until I’ve achieved a flawless and sheer second skin above her self-tan.”


Charlotte worked with Geri to create her look for the Olympics’Closing Ceremony.


“Everyone ismotivated by different things.Whatmotivates one person may not have the same effect on someone else,” says Linda. “Find out whatmakes your staffmember ‘tick’ and what they want fromtheir job and fromlife.”


Linda, who has lectured beauty therapy and heldmanagement positions in the Health and Beauty industry and now runs Linda Hill Recruitment, an agency that specialises in beauty and aesthetic recruitment, adds: “Empower your staff and let themtake ownership. Believe in themand you will be surprised by the results. It is the small things that go a long way, so appreciate themand say thank you frequently.”


A-list approval


Hollywood actress Jessica Biel named Jane Iredale tintedmoisturiser DreamTint as her hero product during a recent interview in Dublin while promoting her filmTotal Recall.


Asked what’s in her beauty bag, Jessica told Irishmagazine Prudence how she tries really hard to find non-toxic products that have less petro- chemicals: “Jane Iredale, shemakes a tintedmoisturiser which I’mliking a lot.That tintedmoisturiser ismy hero product; I use that prettymuch every day. I don’t wearmake-up when I’mnot working because I wear a lot for work so it’s nice just to put a little tintedmoisturiser on andmascara and just go.”


GUILD NEWS 17


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