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salonwear


This season’s salonwear takes inspiration from high fashion trends,meaning you can really stand out fromthe crowd


As the old adage goes, you never get a second chance tomake a first impression.This has never been truer than for our industry, where a client’s opinion of you can be formed fromthe firstmoment they walk into the salon or by a fleeting glance through your salon window as they pass by. What you wear says somuch about you and the services you offer.


A salon uniformportrays you as a professional - so you are an expert and offer results-driven treatments, that you have high levels of hygiene – imperative in a salon environment, and that you take pride in yourself – so you are likely to be conscientious in your work.


Whilst the idea of wearing a uniformmight bring backmemories of unstylish, uncomfortable and unflattering school wear, that could be no further fromthe truth when it comes to salon uniforms.Today’s styles are bang on-trend taking inspiration from the catwalks in both style and colour.


“Our design teamhave developed [our] range with an eye on current retro fashions and we are extremely proud of the results,” explains NicolaArgyle,Managing Director of Cordcourt whose collection features bright bold colours and trims, sleek black and white styles, earth tones and softer styles.


Styles for the 2012/2013 season are feminine and sophisticated, encompassing dresses and tunics worn with leggings or cropped trousers. “This look is comfortable as well as trendy and allows the therapist to wear something feminine whichmakes themfeel good as well as look professional; a vital combination for any working woman,” says Diamond Designs’Aisling Kavanagh.


Amy Housley,MarketingManager for La Beeby, adds: “The dress has been reinvented to become a stylish but practical alternative to a tunic.The tunic has also had a revamp, with longer andmore fitted styles that flatter every shape and size.” Salon wear takes a further fashion forward step with the introduction of the jumpsuit from Lara Luxe.


An increase in detailing has been evident in styles over recent years, and remains key to looks this season, such as the feminine and detailed necklines seen inAmeerah’s collection and the soft bow and tuxedo detailing fromLara Luxe. “There is a desire for detail within the salon uniform. Diamante and crystals have been a popular choice for those wanting to stand out, whilst still having the comfort of a uniformwhich ismade to wear in the salon,” comments Amy.


What’s more, high tech fabrics allow you to move comfortably whilst staying cool with easy wash and non-iron properties, plus added resistance to staining and abrasion, such as La Beeby’s use of Teflon. Angela Barbagelata Fabes, Chairman of The Carlton Group, comments: “A key consideration for any uniform is comfort. Work wear should be easy to move in and the fabric should be breathable, so that the therapist can stay cool during treatments. The fabric should also be practical, i.e. easy to wash and wear, as well as being durable.”


Fabrics are also being used to give amore natural feel to the garments, such as Diamond Designs’ use of linen look fabric and 100%cotton. “Listening to our customers is key to our success and we have had demand for a natural fabric,” explainsAisling. “The Spa is a very humid environment and a natural fabric would help the skin to breathe. So we have introduced 100%cotton fabric in our new Emma tunic.”


Colours this season contrast between naturally inspired shades and bold bright colours. Classic colours such as deep aubergine, classic slate grey, rich chocolate and sleek black sit comfortably alongside neutral tones of slate, bark and pebble. “These earthy tones, extracted from nature perfectly complement Spas or salons looking to create an inner sanctuary, or an oasis of calm,” comments Cavell Keey, Founder and Creative Director of Inline London.


Diamond Designs have found that their grey linen-look has become an extremely popular colour choice this season. “People want to move away from the traditional but to stick to a classy colour scheme,” explainsAisling.


For those looking for a brighter option, consider the ever-popular pink and purple tunics paired with black trousers. “We are seeing bold colours, from bright pinks and purples to vivid turquoise and teal becoming a popular choice for salons,” explainsAmy.


“Accessories are [also] becoming more popular with therapists who want to make their uniforms more individual or tie in with their salon colour scheme. Coloured belts are a perfect choice to give an alternative look to a tunic or dress, as well as having matching headbands and funky silicone fob watches,” she adds.


Turn over to see a selection of the latest SalonWear trends…


GUILD NEWS 49


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