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brand awareness


“At LPGwe really value customer service.” - Phil Hendey, LPG UK


The CELLUM6 still remains a best seller today; however the machine has been improved over time. “Between 1986 and 2009, we have launched eight generations of this machine reactive to the market’s needs,” says Phil.


LPG now also offer a range of machines, to complete the generations CELLUM6, suitable for treating both the body, which is known as Lipomassage, and the face, known as Endermolift. Some of the machines available from LPG now include HuberMotion Lab, LiftM6 for the face, neck and décolleté, LipoM6 dedicated to body treatments, andWellbox for use at home and inspired by the LPG professional technologies. LPG also offer Soins Techniques LPG, a cosmetic line designed to optimise Lipomassage and Endermolift sessions at home.


take care of the customer


The scientific aspect of the system is really important to LPG and is what the team believes makes the machine stand out. “From the beginning we wanted to have scientific studies to fully understand the observed effects,” says Phil. So far, over 110 scientific studies have been carried out and LPG has his own committee, the COSIRE, International Scientific Committee of Research, composed of renowned experts in the fields of health, beauty and well-being, such as surgeons, physicians, dermatologists, phlebologists, scientists, and practitioners. LPG are proud that the CELLUM6 is the first ever FDA cleared treatment for circumference and cellulite


treatment and the first FDA cleared device for lymphatic drainage.


Customer service is also an important aspect to the LPG team. “At LPG we really value customer service,” says Phil. “Our time is available and we are always ready to help our customers with their marketing and communications actions.” LPG also pride themselves on offering great training and sessions are available onsite at their training centre in London and at the customers’ centre. Refresher training courses are also offered for customers who would like to perfect their technique.Workshops are also regularly organised throughout the country.


looking ahead


The future ahead looks bright for LPG and they have plans to grow the business in the near future, aiming to keep their leading position in the market whilst continuing to expand worldwide and develop the business in the UK. They also plan to show all British women that natural beauty is possible!When asked about the future of the brand, Phil answered, “As a dynamic and innovative company, we will continue to surprise…”


Formore information on LPG visit www.lpgendermologie.co.uk or telephone 0800 085 0533.


2007 -The KEYMODULE [2] is launched offering for the first time treatments for the body (Lipomassage) and for the face (Endermolift).


2009 -The cosmetic line SoinsTechniques LPG is launched to optimise at home Lipomassage and Endermolift sessions.


2012 - LPG reinvents the SoinsTechniques LPG to formthe second generation of cosmetics.


GUILD NEWS 39


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