business2business Send out festive cheer
It’s important to show your clients howmuch you value themat this time of year, so why not send thema stylish hair and beauty specific Christmas postcard.
“A Christmas card or postcard is an effective and very personal way to show your clients howmuch you appreciate them, plus help promote your salon at the same time - particularly if you include a token to redeem in January,” says beauspoke’s Sharleen Hunter.
Dear Readers
With less than eightweeks until Christmas, I do hope your plans for seasonal promotions are in- hand and your appointment book is starting to lookwell booked as clients prepare for the coming spell of parties and celebrations.
In her regular column, thismonth nail tech Lisa Dunlop says that Christmas is the time of year that, as a salon owner, she used to dread and look forward to at the same time, and I appreciate thatmany of youmay feel thisway
too.The thought of longworking days and extended opening hourswhilst trying to accommodate all of your regulars aswell as new clients can be incredibly stressful, however at the same time, seeing the tills ringing and appointment columns fully booked up is likely to be justwhat the doctor ordered froma business perspective.
So howcan you survive and enjoy the hectic weeks approaching?After all, it’s your Christmas too!
The key is to be
prepared.Make sure your store cupboard is fully stocked – this isn’t the time to run out of tan solution or glitter gels. Suppliers will be busy too so get all of your stock delivered early rather than chancing the Christmas post or badweather.
And at this time of year it’s vital that you have a stock of retail items to suit all budgets – check out our round-up of Christmas goodies that Santawould be proud to fill your stockingwith (pages 90 – 97)!
Involve your teamin creating retail displays so they can explain the products to clients, and ask themto decorate the salon – it can be great for teambonding.Why not share photos of your seasonal salon through our Facebook page – we’d love to see them!
Yes the run up to Christmas can be stressful, but embrace the season andmake themost ofwhat this opportunity offers to you, your teamand your beauty business.
Best wishes, Melissa Dennis, Editor
Follow us: @GuildNews /Guild-News
Then on the reverse, as well as providing space for contact details, the postcards (
www.beauspoke.co.uk) also give you roomto include a NewYear offer which you could tailor to each client,making it really personal. What’smore, as they double up as a NewYear's voucher, they'll help to boost bookings during traditionally quiet January.
Make a difference thisChristmas
Crisis – the charity for single homeless people – is calling on volunteer therapists to donate their services to help homeless people in London over the festive season.
Up to 10 temporary centres will be set up in London as part of Crisis at Christmas which runs from23rd December to 30th
December.The centres will provide vital companionship and hotmeals for homeless and vulnerably housed people as well as essential services like health checks, housing advice, wellbeing and beauty therapies and information about training and further education opportunities.
The salon teamaims to boost the self-esteemand confidence of guests by providing professional washing, cutting, blow-drying andmanicure services. In 2011, volunteers gavemore than 1,000 haircuts and 250 manicures to Crisis at Christmas guests.
“Some of our guests haven't been touched for over a year so they appreciate somuch the kindness of a volunteer who will hold their hand and carry out a basic hand massage for tenminutes. It's also the opportunity to be listened to and the salon is a warmand welcoming environment,” explains Gin, a SalonManager at the Stratford Day Centre.
If you would like tomake a difference this Christmas, you can apply online now at
www.crisis.org.uk or telephone 0300 636 1000 formore information.
Fees for non-compliance of health and safety law
The Health and Safety Executive’s (HSE) new cost recovery scheme, Fee for Intervention (FFI), has now come into force, whichmeans that those who break health and safety laws are liable for recovery of HSE’s related costs which could include inspection, investigation and taking enforcement action.
Geoffrey Podger, HSE’s Chief Executive, says: “Themost basic safetymistakes in the workplace can devastate lives and result in real costs to industry. It is right that those who fail tomeet their legal obligations should pay HSE’s costs rather than the public purse having to do so.”
If your business complies with your legal obligations in relation to health and safety, then you will continue to pay nothing.
More information can be found on the HSE’s dedicated website:
www.hse.gov.uk/toolbox/index.htm
14 GUILD NEWS
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