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lizmckeonwrites


recruitmentmethods


You could use the following recruitment methods to advertise your vacancy: local and national newspapers, trade press, internet recruitment websites, trade associations, recruitment agencies, company website, social media, CVs on file, word of mouth: suppliers, sales reps, colleges, ask current and previous staff members.


Needless to say the beauty businesses that recruit the best talent will tend to do better than those who don’t. Before you go to the time and expense looking for rising stars elsewhere, why not start in your own ‘back yard’? You might already have the right person in your business, who might benefit from in-house training. Start implementing ‘talent-spotting’ systems, so you can make sure that the really talented people in your salon get fast-tracked to the top.


It makes sense to hire the brightest and the best for two reasons: 1) they boost your salon business and 2) it means your rivals can’t employ them. Regardless of whether you have a vacancy advertised or not, if the right person comes along, you might just be able to create a role for them somewhere in your organisation.


The problem with really great employees is that, mostly, they know they’re really good. They expect to be rewarded for their brilliance with money, opportunities and fresh challenges. This means devising bonus and commission schemes to stop them going and working with your rivals. Not everyone is motivated by money, for some very dedicated employees, simply knowing that the boss appreciates and values their contribution is enough. If you have a young therapist on your team who could one day help to run your business, start thinking now about how you can hold on to their talent and make sure they are still working for you in years to come.


And, most importantly, only select people who are already motivated! LizMcKeon is a Business Coach andTrainer,


specialising in the beauty industry. If you would like some assistance with your recruitment process then telephone Liz on 00353 1 892 8007 quoting Guild News, or see www.lizmckeon.com


42 GUILD NEWS


JobAdvertWriting NoNo’s


 Over designing graphics  Extravagantly presented layout and words  Difficult to read  All capital letters


 lots of words in italics, as they are a lotmore difficult to read


 Obscure headlines


 Toomuch technical detail about the job or the salon


 Too many words - keep it simple


 Boring descriptions of roles and ideal candidates


 Too much emphasis on the job and not enough on the person


For more information circle enquiry card


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