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THE PROGRAMME


Because of the provision of on and off-street parking local authorities tend to be in the best position to effect this change. The London Borough of Islington agreed with our view and saw the opportunity to develop a consumer based parking system which we will discuss during the session. The parking industry is at a crossroads. People are demanding better and more professional products and services. No-one is absolutely sure how it will change over the next five to ten years but behavioural information should play a major part in it.


Spaced Out – Perspectives on Parking - David Leibling, RAC Foundation


David will discuss the report recently published by the RAC Foundation entitled Spaced Out – Perspectives on Parking. Given the predominant role of the car in the nation’s transport, and the fact that almost every car journey requires a parking space at each end, the relatively slight attention paid to parking in planning policy is perhaps surprising. The average car spends about 80% of the time parked at home, is parked elsewhere for about 16% of the time, and is thus only actually in use (i.e. moving) for the remaining 3–4% of the time. This report seeks to update a previous report on parking by the RAC Foundation published in 2004, and it includes a substantial and novel analysis of the National Travel Survey (NTS) to give an overall impression of the demand for parking. The report also reviews the main results of a survey by the DfT in 2009, a rare example of a survey of public attitudes to parking. David’s presentation will focus on the underlying causes for common parking behaviour and examine what can be done to improve information available about parking supply to meet ever increasing demand.


Class 3b - Innovation/Technology Focus 2 The Capabilities of Mobile Phone Technology - Richard Stevenson, Corethree


Westminster Intelligent Kerbside Management Case Study - Kieran Fitsall, Westminster City Council, Eugene Tsyrklevich, Parkopedia, Speaker from Town & City parking


Getting to grips with management information and having a deeper understanding of what drives your customer behaviours, as well as your own business model, has become increasingly important as local authorities face greater pressures on resources and the kerbside. Often it is not the case that there is not enough data, but too much, and getting meaningful intelligence from it can be laborious and inconclusive.


At Westminster’s Parking Service, understanding what drives motorists’ behaviours and produces certain outcomes, helps us to focus our resources more efficiently, identify trends and potential issues on street, and also look at how we can maximise the use of our finite kerb space. Technology is now allowing us to this smarter and more effectively.


This session will look at the challenges that we face in Westminster and how intelligent kerbside management is enabling us to shape our future operating model, but more importantly bringing about a huge shift in how


motorists will be accessing parking services in the near future.


Class 3c - Maximising the Evening and Night Time Economy How we parked a Purple Flag in Aberystwyth – Peter Huge, Night Time Economy (NTE)


Officer, Aberystwyth


Purple Flag is a new accreditation scheme that recognises excellence in the management of town and city centres at night. Entertainment areas that achieve the standard will be those that offer a better night out to visitors. Purple Flag aims to raise standards and improve the quality of our towns and cities at night. Focus on parking provision of places with Purple Flag status.


Peter’s presentation will encompass Aberystwyth’s journey from entering the NTE world to becoming the first town in Wales and currently one of only 30 in Britain to achieve the Purple Flag award.


Evening Economy Case Study - Speaker TBC


Class 3d - The Footfall Factor Factors affecting footfall - Diane Wehrle, Springboard


Diane’s presentation will examine the link between car parking and town centre performance. The BPA is working with Springboard and the Association of Town Centre Management on a study to examine the link


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