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NEWS


CAMPAIGN OF THE WEEK 007 LEGENDS


Activision’s contribution to Bond’s 50th Anniversary celebrations will target the superspy’s fans in cinemas and at retail


[INFO] Released:


Out Now (October 19th) Formats:


360, PS3 (PC on November 2nd, Wii U version to follow)


Publisher: Activison


Developer: Eurocom


Distributor: CentreSoft


Contact: 0121 625 3388


Click For Games reports


record year


ONLINE retailer Click For Games says it is on track for


another year of growth.


The company’s Dan Thurgood told MCVthat the firm has doubled in size year-on-year and has expanded its warehousing facilities. “2012 has seen big


CINEMA


007 Legendstrailers will run for five weeks in cinemas nationwide, airing before screenings of Bond’s new outing Skyfalland spy thriller Argo. These ads are expected to reach over 5m people.


PARTNERSHIPS


007 Legendswill feature as part of Sony Mobile’s


nationwide six-sheet campaign. Activision is also working with other Bond licensees such as Sony Electronics, Dorling Kindersley, Omega and Proctor and Gamble.


RETAIL


Bond will have a strong in- store presence thanks to a large trade campaign. Activision will be working closely with its retail partners around launch and into the essential Christmas gifting period.


ONLINE


Activision has secured partnerships with official site 007.com and leading fansite MI6-HQ.com. Ads will also cover key lifestyle sites.


challenges with the economic climate and tough UK retail conditions,” he told MCV. “Fortunately for us, we have


bucked the trend slightly. With an ever expanding network of suppliers, we have seen a record year and look forward to achieving this again in 2013.” Click For Games: 020 8916 2293


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