Sony will be targeting kids and family with ads running on Sky, Five, channel 4 and Sky’s movie channels. There’s also a half-term sponsorship of The Simpsonsand a four week run of ads during the biggest kids movies
There are plenty of online takeovers including homepages of MSN, Miniclip, The Escapist, Cartoon Network, GamesTrailers, community sites and Google’s display network.
PRINT & OUTDOOR Westfield shopping centres in White City and Stratford are getting in the LittleBigPlanetspirit by displaying ads on LCD screens. Pre-order ads are running right up until launch in Future magazines as well.
Players can share their tracks online in a community that has seen over 6m user-created levels uploaded.
RACING WHEEL
The game will be compatible with Sony’s upcoming peripheral the PlayStation Move Racing Wheel. The wheel combines Move with traditional PlayStation buttons.