This week, journalists race up the Thames and eat cake, Bethesda gives The Shard a makeover, and Lygo’s Wayne Friday makes his TV debut. Plus, #FollowFriday and the first developer scores from our Hitman Sniper Challenge
RIVER MASTERS
Speed freaks would have loved Sega’s preview event for Sonic & All-Stars Racing Transformedearlier this month. The publisher took journalists on a high-speed boat trip up the River Thames on the white-knuckle RIB speed boats near St Katherine’s Dock. After hurtling up the capital’s river in vessels used by the Special Forces, the press were taken to London’s Futures Gallery to catch up with the title’s developer Sumo Digital and try out the game for themselves, including the Wii U version.
A FULL AND FRANK APOLOGY Two weeks ago, Ubisoft’s Mark Hennessey pulled off pub quiz-style heroics when he won his entire team an Xbox 360 and Kinect by doing an impression of Dobby The House Elf (from Harry Potter). It was the sort of performance that deserved to go down in history, except our own word elves here erroneously listed Mark Hennessey as fellow Ubisoft marketing whiz Mark Slaughter (check out his first interview on page 32). We are very sorry Marks. Dobby is sorry, too.
THE CAKE IS NOT A LIE If there’s one thing MCVloves more than video games and sales numbers, then it’s cake. So imagine our unbridled joy when all three came together in one delicious package. To celebrate selling more than 5m PS3 consoles in the UK, those lovely folks at Sony sent the games industry huge cakes from the Hummingbird Bakery. A far more civilised and tasty affair than the bonkers parties of yesteryear.
RETAIL ADVISORY BOARD MCV takes soundings from its Retail Advisory Board on the biggest issues in