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WII U TRADE GUIDE RETAIL ADVISORY BOARD


IT’S THE BIGGEST HARDWARE LAUNCH OF THE YEAR DIXONS


GAME “We at GAME are really excited about Wii U, and plan to support it extensively.


As the lead UK partner for Wii U, we have fun community initiatives in the pipeline, and have already unveiled a great week one offer for gamers: an extra 50 per cent value on any console or handheld traded in against Wii U. On top of that, GAME will have an additional software trade-in offer closer to launch date.”


Anna-Marie Mason, Marketing Director


HMV


“This is one of the biggest games events of the year. Interest has been fantastic and


HMV pre-orders are showing that customers are excited about a new console entering the market. The initial software launch line-up has something for everyone with New Super Mario Bros Uand ZombiU getting the most interest.” Andy Pinder,


Category Manager for Games THERE’S A GREAT LINE-UP OF GAMES ON THE WAY


“This is the first time since the SNES that a Nintendo console has had such strong support. And for me, ZombiU is the launch title that changes the way we play games. The fear it creates could only ever come from the inclusion of the GamePad.” Chandra Nair, ONM


“I am looking forward to Pikmin 3 as it was one of my highlights in the GameCube era. I’m also excited about Bayonetta 2. The original was one of my top games of 2010 and I'd expect it to do really well.” Andy Pinder, HMV


“Monster Hunter in HD, on your TV, with your friends – this is what the franchise has been waiting for!”


Yen Hau, Rising Star


“One of the stand out titles for me is New Super Mario Bros U. It’s certainly enough to stir my inner Nintendo geek and make me want to invest in a Wii U.”


Emily Bryce-Williams, Majesco www.mcvuk.com


ASDA “Asda will support the launch of Wii U with both in-store space and online presence.


We are committed to give this as much support as we can to maximise sales for our customers. Wii U will be a great boost in the console market and will give 2013 a great start.”


Greg Walton, Games Buyer


ARGOS “We expect this a soft launch based on Wii U’s limited day one availability. Software


and accessories will be key. The market is in need of a new console and we hope this will have an impact on the category this Christmas and beyond.”


Andrew Wilson, VGS Buyer


“Our plans are top secret. The limited stock on day one means that lucky


customers will be looking to maximise their experience with several of the new games, encompassing all genres for the first time on Nintendo. I expect them to be dusting down their Wii Remotes and Wii Fit boards as we speak.”


Christopher Rogers, Category Manager – Gaming


THE HUT GROUP “We are very pleased that Nintendo has chosen to release the Wii U this side of


Christmas and feel the price point is in line with all new console releases. This sentiment is shared by our customers as pre-orders have been strong since going live across our sites.”


Sarah Jasper, Head of Business Development


SHOPTO “ShopTo will be supporting Wii U heavily from announce through to Christmas.


My current favourite title is the ZombiUbundle, which proves the Wii U has reached the targeted hardcore gamer, although Mariois the No.1 pre- ordered software title as usual.” James Rowson, Games Buyer


GAMESEEK “We are going to push the Wii U in a big way. We have a full page promoting this in our


new Gameseek magazine, which is going out to 500,000 gamers. Don’t forget, no one thought the Wii would be as successful as it was. People said it was two GameCubes slapped together – then it turned out to be one of the most important consoles of all time.” Stephen Staley, Managing Director


October 19th 2012 21


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