TV Codemaster’s has a multi-week TV campaign that will see F1 Race Starsads run across popular channels such as Channel 4, Sky, ITV2, CITV, Cartoon Network, Boomerang, Nickelodeon and more.
ONLINE There’s a digital campaign ready to target younger gamers and families as well as extensive pre-roll placements on video sites. Advertorial content will also run in kids weeklies and on radio.
DEMO Codemasters are releasing a demo of the game on all the formats it’s being released on. The demo features the Germany track with a 12-car race and has playable racers Jenson Button, Alonso, Vettel and Räikkönen.
Moving away from the franchise’s serious image, F1 Race Stars takes a more light-hearted take on the sport.
REMIXED TRACKS Famous tracks from the world of F1 are present, but with a twist. For example, the Melbourne track sees racers driving through an aquarium, past a shark-infested beach and jumping over a swimming pool.