Mark King Strikes Again
Just when you thought Taylor- Made-adidas Golf couldn’t get any bigger, President and CEO Mark King is making yet another splash in 2012. The company cannonballed into the spring with the addition of another iconic company to its stable. Adams Golf has come into the fold after a $70 mil- lion acquisition and joins a lineup that includes TaylorMade, adidas Golf and Ashworth. The Adams Golf brand, originally known for its “Tight Lies” fairway woods, will bring more options to loyal TaylorMade- adidas consumers.
Mark King “The proposed combination of
Adams Golf and TaylorMade-adidas Golf brings together two highly complementary sets of brands, combining Adams’ focus on
PGA Professional National Championship at Bayonet/Black Horse
Northern California hosted another major golf event in June besides the U.S. Open. Bayonet/Black Horse in Seaside played host to the PGA Professional National Championship. The courses, named in honor of two U.S. Army divisions that used to occupy Fort Ord, welcomed 312 PGA club
Mitch Lowe
professionals from throughout the country to compete for the Walter Hagen Cup and the opportunity to qualify for the PGA Championship in August. Matt Dobyns, of Lake Success, N.Y., was consistent in
pushing his score to 13-under to earn the championship. Dobyns posted just four bogeys in his 72 holes, carding 53 pars, 13 birdies and two eagles, both in the third round. The champion owned the 36-hole lead and never relinquished it after charging to the top of the leaderboard. Quirky Dobyns doesn’t typify your standard golfer, as he plays right-handed but putts cross-handed as a leftie. The top 20 finishers qualify for the 2012 PGA Championship at the Ocean Course in Kiawah Island, S.C. San Francisco’s Mitch Lowe, three-time Northern California PGA Player of the Year, earned his place among the championship field after posting a one-under 287. Lowe, the director of instruction at Half Moon Bay GL, closed with a two-under-par round—his best of the week— to tie for seventh and earn a trip to South Carolina. Jason Schmuhl, the head golf pro at Windsor CC, was the only other Northern Californian to make the cut. After starting out even par after two days, Schmuhl fell back in the closing rounds to finish eight over and tie for 50th.
SUMMER 2012 /
NCGA.ORG / 11
game-improvement as well as senior and women golfers with Taylor-Made-adidas Golf ’s focus on the younger and the low-to-mid
handicap golfer,” said adidas Group CEO Herbert Hainer. Under King’s leadership, the com-
pany has exploded into one of the most dominating brands in the golf industry. King recently appeared on the real-
ity show “Undercover Boss” to high- light the company’s inner workings to the public. In King’s episode, he took on a new persona to fit job assignments ranging from quality control auditor at a golf ball plant to a club assembler. “I realized that this was a tremen- dous opportunity to re-engage our employees,” King said of his appear- ance. “I wanted to see if the values and strategies we put in place at our execu- tive level were being communicated down to the front-line employees. Things have certainly changed since I was on those front lines 30 years ago, but I came away with a better apprecia- tion of all of the hard work and passion that goes into making us the best golf company in the world.”
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