Franchise Focus


to receive the necessary care and support enabling them to lead independent lives and, secondly, the cost of providing a quality home-care service is cheaper for both the individual and the public purse. Current changes to health and social


care policy concerning the delivery of care at home has ensured that the ‘customer is king’, a trend that will continue to grow in the coming years, ensuring that home care will be a business with a long future. Building a worthwhile and sustainable


business is reward enough, but a Caremark franchise comes with the


“Caremark’s proven, successful business model will appeal to anyone looking for a worthwhile, long-term investment”


Chris Williams (middle) at the Caremark Annual Conference


Care to stay


Fads may come and go, but the business of home care, says Caremark, is here for good


INVESTMENT LEVEL: £25,000-£100,000 D


o you remember some of those quirky products that hit the markets and our television screens some years ago? Products like the vibrating abdominal


belt supposed to give the devotee a washboard stomach? Or the craze surrounding the children’s toy Cabbage Patch doll? Remember how the market was buzzing with activity as consumers were swept up in the sales pitch for these products? For goods that promised all sorts of results, from creating the look of a super-fit body to the possibility of unending entertainment for our children? But then somehow the enthusiasm


seemed to fizzle out and almost overnight what was once the must-have of the moment no longer seemed to hold its appeal. What happened to all those businesses


that started with such drive and focus? Another ‘here today – gone tomorrow’


90 | Businessfranchise.com | June 2012


industry, leaving behind business owners with an idea that was no longer ‘à la mode’. These gung-ho business buyers have been replaced by the savvy investors who are now more discerning as to where they choose to place their funds. More people are changing their careers


for one reason or another, be it through redundancy or a conscious decision to change their way of life in search of something better. Faddish ideas are definitely not on the potential investor’s shopping list but franchises are – and what is more, they must be resilient to today’s tough economic times. Home care is one such industry and


is expected to continue to thrive in this difficult period. How many industries can say that? The demand for home care services will only increase as the need for quality care and support from all sectors of society grows year on year. This is driven by two fundamental factors: firstly people will always prefer to be in their own homes


knowledge that the provision of quality care and support makes a difference to someone’s life. A further plus is the fact that with every new franchisee joining the Caremark network and opening a local office, valuable jobs are created within the local community offering people the opportunity to build an exciting career within the care sector. Caremark are confident that their proven,


successful business model will appeal to anyone looking for a worthwhile, long-term investment opportunity and are currently looking for the right people to be part of an ambitious growth strategy. Are you someone who would like to


own and run your own local business and be part of a growing, reputable brand? Increasingly consumers will benefit from the huge range of services Caremark offer, which enable them to remain living safely and comfortably in their own homes. Caremark are continuing to develop


nationally and seek prospective partners committed to making a difference to individuals and helping them live fulfilling and independent lives. There are no fads here, only a solid,


sustainable business opportunity based on years of market experience with a highly skilled, dedicated team of professionals leading the way. n


CAREMARK


WEBSITE: www.caremark.co.uk EMAIL: franchise@caremark.co.uk PHONE: 01903 266 392 CLASSIFICATION: Care


Investment: £20k-£50k


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