Franchise Focus


Subs are up


From small beginnings to a global network, Subway continues to provide its franchisees with support and a worldwide recognised brand


INVESTMENT LEVEL: £100,000 T


he Subway brand’s origins begin with Fred DeLuca, president and co-founder, who has led the company’s development since he started his fi rst shop in


Bridgeport, Connecticut during the summer of 1965 with a $1,000 loan from family friend Dr Peter Buck. The entrepreneurial pair set themselves an initial target of 32 stores within 10 years and, in an effort to reach their goal, decided that the best way to expand the business was to begin franchising and give others the opportunity to succeed in their own business venture. The fi rst Subway franchise opened in


the US in 1974, changing the way the Subway brand did business and creating a highly attractive franchise option with universal appeal. There are numerous advantages


to joining a franchise, but one of the signifi cant benefi ts for franchisees choosing this route, is the ability to operate within a tried-and-tested system with excellent training provision


“Subway keeps its operations simple, start- up costs low and seeks ambitious franchisees who embrace the entrepreneurial spirit”


and a solid support structure. Providing fi rst-class training and a


development plan for franchisees is a real strength of the Subway brand. The franchise is perfect for those that have had experience running a successful business, or have enjoyed a fl ourishing career. Subway franchisees benefi t from support with such aspects of the business as site selection, leasing, purchasing, marketing and more. This has proved to be very successful and the fact that over 70 per cent of all new Subway franchises sold worldwide are licensed to existing owners, speaks volumes. Contributing to the success of Subway


is the brand’s continued effort to keep its concept and operations simple, start-up costs low and also that it seeks ambitious franchisees who embrace the entrepreneurial spirit. Trevor Haynes, area development


manager for Subway UK and Ireland, says: “Joining a franchise may seem restrictive for some entrepreneurs or those wanting to make their own mark, but for the majority of business people, they can clearly see the opportunities that the model provides, combined with the security of operating in a proven environment. “The opportunities aren’t necessarily


just on the high street either. Subway plans to treble the number of stores in non-traditional locations – such as within convenience stores, on petrol station forecourts, on university campuses and at transport hubs – by 2016.” There is plenty of advice available


for entrepreneurs who are interested in joining the franchise. New franchisees are invited to attend local seminars or talk to their regional development agents and fi eld consultants across the UK, who are experts in their local area and have considerable knowledge of the opportunities available and how to make the most of these.


SUBWAY


WEBSITE: www.subway.co.uk/business EMAIL: franchiseopportunities@subway.co.uk PHONE: 0800 0855 058 (UK) or 1800 413 076 (Eire)


CLASSIFICATION: Food outlet June 2012 | Businessfranchise.com | 111


Investment: £100k-£200k


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